Senior Product Marketing Manager

Coursera • Mountain View, CA

10h • Hybrid

About The Position

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 197 million registered learners as of December 31, 2025. Coursera partners with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp. Coursera’s Product Marketing team connects learners, educators, institutions, and government organizations with our world-class learning products, content, and solutions. Product Marketers play a critical role in shaping product-market fit, bringing solutions to market, and driving adoption across global education ecosystems. In this role, you will lead Product Marketing for Coursera for Campus (C4C) and higher education institutions globally. You will define the strategic narrative for how universities integrate industry-aligned learning into degree programs, career services, and institutional workforce initiatives. You will partner closely with product management, partnerships, marketing, and sales leadership to shape the roadmap, influence institutional adoption strategies, and drive growth across universities, colleges, and academic networks. This role plays a key leadership position in positioning Coursera as the premier platform enabling universities to connect academic learning with workforce outcomes at scale.

Requirements

• 10+ years of professional experience, including 8+ years in B2B product marketing or a related role such as go-to-market or sales enablement.
• Experience developing and leading go-to-market strategies for enterprise SaaS, EdTech platforms, or higher education solutions.
• Experience creating messaging frameworks, positioning strategies, pricing/packaging models, and GTM plans for complex multi-stakeholder buyers.
• Experience enabling enterprise sales teams through sales playbooks, product narratives, and strategic enablement initiatives.
• Experience collaborating cross-functionally with product, marketing, and sales teams to launch and scale new solutions.

Nice To Haves

• Experience marketing or selling solutions to universities, colleges, or higher education institutions.
• Experience working within global education technology or academic platform organizations.
• Experience supporting enterprise or institutional sales motions involving academic leadership, faculty, or university administrators.
• Experience developing narratives connecting education programs to workforce outcomes and employability.
• Experience operating in complex global education ecosystems with diverse institutional needs.
• Demonstrated ability to influence product roadmap and organizational strategy through market and customer insights.

Responsibilities

• Own global product marketing strategy for Coursera for Campus, shaping positioning, messaging, and go-to-market strategy for universities and higher education institutions.
• Serve as the expert on higher education buyers and stakeholders (academic leadership, faculty, career services, administrators, and students) leveraging deep insights to influence the product roadmap and institutional adoption strategy.
• Spearhead the GTM execution and launch of new platform capabilities and academic solutions designed for universities and degree programs.
• Define and scale messaging frameworks, value propositions, and pricing/packaging strategies aligned with institutional priorities such as employability, career readiness, and academic innovation.
• Partner with sales leadership to build scalable enablement programs and assets supporting enterprise higher education sales cycles and global expansion.
• Collaborate cross-functionally across product, partnerships, marketing, and customer success to develop narratives demonstrating learner outcomes, institutional impact, and workforce alignment.

Benefits

• competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones
• comprehensive health and wellness benefits
• bonus and RSU equity programs
• global perks designed to help you grow and thrive wherever you are

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed