Senior Product Marketing Manager, Microsoft (EST, Remote, United States)

M-Files

1d•Remote

About The Position

M-Files is redefining how work gets done. Our AI-native document management system offers purpose-built business use cases, spanning universal and industry-specific workflows, to enable secure collaboration, automate processes, and ensure governance. Unlike traditional systems, M-Files organizes content around the context of your business — connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries. Reporting to our Senior Director of Product Marketing with strong collaboration and dotted line to our Vice President, Strategic Operations & Corporate Development, M-Files is seeking a highly skilled and proactive Senior Product Marketing Manager - Microsoft, to focus exclusively on our Microsoft partnership activities. This is a unique opportunity to act as an evangelist for the partnership as well as drive joint marketing, positioning, and go-to-market strategies that showcase the combined value of Microsoft and M-Files solutions. The ideal candidate will be passionate about building strong relationships with Microsoft stakeholders and capable of driving complex, cross-functional initiatives from strategic planning through tactical execution. This role requires strong product marketing expertise, an in-depth understanding of the Microsoft ecosystem, and the ability to work closely with internal M-Files teams - including Strategic Operations, Product, Partnerships, Sales, and Marketing - while serving as the main point of contact for Microsoft’s partners and seller teams.

Requirements

Bachelor’s degree or equivalent practical experience as outlined below
Technical acumen to work deeply with product and engineering teams across M-Files and Microsoft.
Proven experience in product marketing within the Microsoft ecosystem, including driving go-to-market initiatives.
Exceptional written and verbal communication skills with a knack for persuasive storytelling.
Strong project management skills; ability to juggle multiple projects while staying organized and meeting deadlines.
Experience building relationships and collaborating with cross-functional internal and external stakeholders.
Professional, polished demeanor with a strong sense of accountability and ownership.
Highly self-motivated and proactive, with the ability to thrive in a fast-paced environment.

Responsibilities

Develop and refine the core Microsoft + M-Files messaging and “better together” narrative, aligned with Microsoft product priorities (e.g., co-authoring, Copilot, Purview, M-Files AI, cloud, security).
Define key verticals, persona profiles, and role-based value propositions (IT, business leaders, compliance, executives).
Create and maintain competitive positioning for Microsoft-related solutions.
Collaborate with product and strategy teams to inform and align on the joint roadmap.
Build launch plans mapped to Microsoft milestones (co-selling, marketplace listings, joint PRs/blogs).
Develop campaign themes tied to core use cases (AI adoption, productivity, compliance, and risk reduction).
Define success metrics (pipeline influence, co-sell deals, customer adoption) and report against them in collaboration with the GM of the Microsoft Business.
Serve as Evangelist of the partnership. Create compelling thought leadership assets for events, webinars, campaigns, and Microsoft sellers.
Develop solution one-pagers, sales collateral (pitch decks, battlecards, sales plays), and customer-facing materials.
Support customer case study development by identifying customers, shaping stories, and highlighting joint value.
Build event and webinar presentation decks with cohesive story flow, speaker notes, and demo integration.
Own and execute joint marketing initiatives with Microsoft, including campaigns, co-branded content, and joint events.
Monitor Microsoft’s event calendar to identify sponsorship and speaking opportunities; create scalable “event-in-a-box” templates for repeatable joint events.
Partner with demand generation and customer marketing teams to deliver impactful webinars and conferences.
Develop internal enablement resources: talk tracks, objection handling guides, demo scripts.
Build Microsoft field enablement materials: co-sell playbooks, tailored pitch decks for Microsoft account executives.
Ensure alignment across Sales, Product, and Marketing to drive unified messaging.
Drive a customer evidence pipeline: secure testimonials, case studies, and joint speaking opportunities.
Partner with Analyst Relations to brief firms like Gartner and Forrester on the joint M-Files + Microsoft value proposition.
Establish a feedback loop with Microsoft sellers and customers to refine messaging and guide roadmap priorities.
Develop and maintain strong relationships with Microsoft product, sales, and marketing teams.
Draft and coordinate press releases, blogs, announcements, and internal communications related to the Microsoft partnership.
Ensure effective use of Microsoft partner benefits such as marketplace listings, MDF allocation, internal webinars, and joint promotional opportunities

Benefits

As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
10 paid holidays annually
Unlimited PTO
Matching 401K Plan (25% of employee's contribution up to the IRS max)
Health insurance (PPO and HDHP/HSA plans offered)
Dental insurance
Vision insurance
Life insurance (1x employee salary)
Short-term disability (employer paid)
Long-term disability (employer paid)
Flexible Spending Plan (medical and dependent)