Senior Product Marketing Manager

Drips • Columbus, OH

1d

About The Position

The Senior Product Marketing Manager shapes how Drips products are brought to market and value is sold to customers. This role guides product marketing end-to-end, including positioning and messaging, sales enablement, customer storytelling, and go-to-market execution. Operating within a small, high-impact team, this role balances cross-functional leadership with hands-on execution. The Senior Product Marketing Manager is responsible for product and use-case go-to-market strategy and delivering the programs, materials, and insights that drive adoption, pipeline, and expansion. This role serves as a key partner to Product, Sales, Marketing, and Customer Success, and as a voice in cross-functional planning. What Success Looks Like Sales teams are confident, prepared, and aligned on product value and differentiation Product messaging is clear, consistent, and compelling across all channels Customer stories and proof are actively used in sales and marketing motions Go-to-market launches are well-coordinated, timely, and effective Product marketing is seen as a strategic partner across the organization

Responsibilities

• Go-to-Market Strategy & Execution Own cross-functional go-to-market planning across products and use cases, ensuring launches are well-orchestrated internally and drive adoption, engagement, and growth
• Lead product launches and major releases from strategy through execution, including timelines, messaging, and enablement
• Ensure launch plans, toolkits, and assets are complete, aligned, and delivered withhigh quality and consistency, anchored in value with an outside-in lens.
• Product Positioning & Messaging Define and maintain clear product positioning, messaging, and value propositions aligned to market needs, competitive dynamics, and business objectives
• Translate product capabilities into compelling narratives for multiple personas and segments
• Act as a partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.
• Sales Enablement Develop the value story and create sales enablement content, including pitch decks, one-pagers, battlecards, objection handling, and training materials
• Own ongoing enablement programs to ensure teams are confident in product value and differentiation
• Continuously incorporate feedback from the field to improve messaging, tools, and training effectiveness
• Customer Insight & Storytelling Provide strategic input and leadership on customer research, persona development, and win/loss analysis
• Translate customer insights into actionable go-to-market improvements, messaging refinements, and enablement updates
• Develop and maintain customer stories, case studies, and proof points that demonstrate product value and outcomes
• Market & Performance Intelligence Own competitive research and analysis, maintaining battlecards and differentiation frameworks
• Use data and insights to influence prioritization, guide decisions, and continuously improve go-to-market impact
• Cross-Functional Leadership Partner closely with stakeholders across Product, Sales, Marketing, and Customer Success to align priorities, unblock challenges, and scale high-impact programs
• Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed