Senior Product Marketing Manager

SAS•Cary, NC

1d•Hybrid

About The Position

The Corporate Marketing team is looking for a strategic and execution-oriented Senior Product Marketing Manager to lead the go-to-market strategy, messaging, and evangelism of our Martech and Adtech solutions, known as SAS Customer Intelligence. This highly cross-functional role sits at the intersection of product, partnerships, marketing, pre-sales and sales, playing a key role in amplifying our ecosystem value and accelerating partner and channel-led growth. You will own how we tell our Martech and Adtech story, ensuring our offerings are clearly positioned, well-articulated, and effectively marketed to the right audiences.

Requirements

Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline. MBA a plus.
10 years of product marketing or solution marketing experience in a B2B technology company.
Demonstrated experience with martech solutions, adtech solutions, hyperscalers, and cloud data warehouses and marketplaces.
Experience developing and delivering content and solution level messaging for various venues.
Demonstrated experiences managing analyst evaluations, writing and getting bylines placed, and delivering thought leadership on and across social channels.
Demonstrated experience developing and leading messaging initiatives, such as messaging workshops.
Financial Management and Analysis skills relating to TAM/SAM/SOM calculations.
Proven project management skills and comfort managing multiple cross-functional initiatives.
Ability to lead/advise without authority in certain situations.
Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Responsibilities

Build and execute product marketing strategies for our Martech and Adtech offerings across all marketing channels.
Define value propositions, messaging, and market positioning - ensuring clear, consistent, and differentiated narratives across products, solutions, and audiences.
Drive thought leadership activities including articles, whitepapers, blogs, videos, customer reference and story development, speaking engagements and involvement with key 3rd party organizations.
Serve as the primary lead and subject matter expert for analyst relations, managing analyst evaluations alongside the analyst relations manager. This will include engagement strategies and ongoing communications.
Set direction for content strategy and marketing programs, guiding the development of assets that support go-to-market priorities and business objectives
Support the development of sales enablement assets and tools that equip sales teams to effectively position offerings and drive customer conversations.
Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Benefits

Comprehensive medical, prescription, dental and vision plans.
Medical plan options include:
PPO with low annual deductible and copays.
HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
An industry-leading 401k plan.
Tuition Assistance Program and programs and resources to support your development
Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
Volunteer Time Off, parental leave and unlimited paid sick days.
Generous childcare benefits for all full-time employees.