Senior Product Marketing Manager

HireRight•Nashville, TN

10d

About The Position

We are looking for a strategic Product Marketing Manager to define how our products are positioned, launched, and adopted in the B2B market. This role serves as the critical link between Product, Sales, and Marketing ensuring our solutions resonate with the right audiences and drive measurable business impact. This role is perfect for someone who excels at translating our products and services into compelling value propositions, thrives in cross-functional environments, and enjoys owning the full go-to-market lifecycle.

Requirements

At least five years' experience in a B2B product marketing, solutions marketing, or related role.
Strong understanding of B2B buyer journeys and enterprise decision making.
Exceptional communication skills with the ability to simplify complex concepts.
Experience partnering with Product and Sales teams in a fast-paced environment.
Analytical mindset with comfort using data to inform decisions.
A balance of strategic thinking and hands-on execution.
Results-driven, self-motivated, organized, proactive, and collaborative.
Experience in marketing to senior HR stakeholders in a B2B environment.

Responsibilities

Product Positioning & Messaging
Develop clear, differentiated product positioning and messaging that speaks to buyer needs, industry trends, and competitive dynamics
Create compelling narratives that help customers understand the value and business outcomes of our solutions
Go-to-Market (GTM) Strategy
Lead GTM planning for new product launches, feature releases, and market expansions and execute agreed elements of the GTM plan.
Partner with Product, Sales, and Demand Generation to develop and deliver integrated launch plans that drive awareness, adoption, and revenue
Sales Enablement
Work with our sales enablement team to ensure the sales and account management teams are equipped with the tools they need to win including sales decks, battlecards, product collateral, competitive insights, objection handling resources, and training sessions.
Market & Customer Insights
Conduct market research, and competitive analysis to inform product and product marketing strategy and messaging
Identify emerging trends, customer pain points, and opportunities for differentiation
Use data to refine messaging, improve GTM strategies, and support product roadmap decisions
Content & Campaign Support
Collaborate with content and demand teams to create high‑impact content such as case studies, whitepapers, webinars, and website copy
Ensure all marketing materials align with product positioning and support the buyer journey
Performance & Optimization
Track product marketing campaign KPIs such as adoption, pipeline influence, win/loss trends, and overall performance