Senior Product Marketing Manager
About The Position
HP is seeking a resourceful and experienced Senior Product Marketing Manager to lead one of HP's most important subscription services, Instant Ink . In this role you will be part of the Worldwide Consumer Services Marketing team and working directly with Customer Success and Global Business Unit teams to support the evolution and growth of Instant Ink. This is a critical role in conducting extensive customer research, defining the go-to-market strategy & messaging, and interrogating the customer journey to drive user adoption. A successful candidate for this role will be a self-driven innovator with sharp business instincts and the ability to manage multiple high-impact projects under pressure. You will have exceptional product marketing, program management, stakeholder management & influence, and collaboration skills, demonstrating a proven track record of delivering measurable results within tight deadlines.
Requirements
- Bachelor's degree in Marketing , Business Administration, or a related field.
- 5+ years of proven experience in product marketing, ideally within technology or consumer software.
- Demonstrated success in developing and leading integrated marketing campaigns, launches, and product messaging.
- Strong analytical skills and the ability to turn data-driven insights into impactful strategies.
- Excellent written and verbal communication, including crafting compelling presentations and marketing collateral.
- Exceptional cross-functional collaboration and ability to influence stakeholders across various teams and levels.
- Natural curiosity with a passion for understanding market trends and customer needs.
- Self-starter mentality with the ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
Nice To Haves
- Master's degree is a nice to have.
- Experience in marketing consumer mobile applications and/or SaaS products.
- Familiarity with the printer, PC, or consumer electronics space.
Responsibilities
- Shape the Vision: Develop the overarching product marketing strategy and roadmap for Instant Ink services, ensuring alignment with broader HP business goals.
- Drive Go-To-Market Success: Create and lead comprehensive GTM plans for launches, new features, and ongoing engagement campaigns across worldwide markets in collaboration with Marketing, PR/Comms, and Product teams.
- Understand the Market: Conduct thorough customer research, competitive analysis, and market segmentation to deeply understand the audience and inform product positioning & messaging to drive engagement.
- Champion Instant Ink: Craft compelling messaging and positioning that highlights the unique value proposition of Instant Ink to both internal and external stakeholders.
- Lead with Data: Track key performance metrics, analyze results, and provide actionable recommendations to iteratively refine marketing strategies.
- Collaboration is Key: Build strong partnerships across product management, design, sales, marketing, and other cross-functional teams to drive seamless execution.
- Ensure Global Success: Manage international initiatives and coordinate localization efforts to make Instant Ink successful across all markets worldwide
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/])
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
