Senior Product Marketing Manager (Remote)

Guild

50d•Remote

About The Position

Guild is seeking a Senior Product Marketing Manager to lead the development of core product positioning and messaging for our Grow product. In this highly strategic role, you will shape how Guild is perceived in the market, ensuring that our product narrative resonates with key audiences and distinguishes Guild as the category leader to drive revenue growth. This position is dedicated to defining, evolving, and evangelizing the high-level value proposition and market differentiation of our flagship offering and the features that support it.

Requirements

6+ years in product marketing or related field, with a proven track record in positioning and messaging—preferably in B2B SaaS or HR Tech
Exceptional storytelling and communication skills, with the ability to distill complex ideas into clear, compelling narratives for diverse audiences, especially HR or L&D buyers
Demonstrated expertise in competitive analysis, market research, and leveraging insights to shape high-level product strategy
Expertise in positioning and messaging for a product suite, including effectively nesting multiple products or capabilities under a hero product
Experience driving alignment and building consensus across executive and cross-functional teams, especially in highly complex organizations with complicated products
Confidence working directly with executive leadership (Chief Commercial Officer and Chief Executive Officer) to build and refine effective positioning
Ability to translate details & data to the 30,000-foot view, connecting market trends and customer needs to long-term positioning
Analytical mindset with experience leveraging data to inform strategy and measure success

Responsibilities

Market Insight Leadership: Be market and customer obsessed. Drive ongoing market, customer, and competitive research to inform positioning and long-term messaging strategy—translating insights into actionable recommendations for the business
Own product positioning: Lead the creation, refinement, and articulation of the Grow product’s positioning and messaging, ensuring clarity, consistency, and market relevance. This includes effectively positioning our Grow product and features.
Shape the Narrative: Develop and maintain the strategic product narrative that communicates Guild’s unique value and competitive differentiation to employers, employees, partners, and the broader market
Strategic Storytelling: Translate customer pain points and market differentiation into high-impact, narrative-driven assets (e.g., market-facing decks, core product messaging guides, executive talking points) that enable internal and external stakeholders to communicate Guild Grow’s core value proposition
Cross-Functional Alignment: Partner closely with Product, Marketing, Employer Partnerships, Sales, Executives, and Enablement teams to ensure alignment around core product positioning and consistent delivery of the strategic narrative.
Product Influence: Influence the product roadmap by gathering and synthesizing customer and market insights to ensure our positioning and narrative align with evolving customer needs and competitive dynamics

Benefits

Access to low-cost, high-quality health care options through Collective Heath and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
Access to a 401k to help save for the future
Vacation policy to rest and recharge
8 days of fully-paid sick leave, to take the time to heal and or recover
Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
Education benefits and tuition assistance to help your future development and growth

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