Senior Product Marketing Manager, Platform

Tiktok • New York, NY

73d

About The Position

As a Product Marketing Manager, Platform (PMM) at TikTok, you will play a pivotal role in driving product insights, testing, and activation to TikTok Ads Manager solutions. By crafting compelling messaging, positioning, and collateral, you'll help transform features and functionality into valuable solutions for our users and clients. Your customer insights and leadership will be instrumental in shaping successful outcomes for both our company and our customers.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field
• Proven experience in digital marketing, consulting, or related industry
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and presentation skills.
• Adept at collaborating with cross-functional teams.
• Ability to thrive in a fast-paced environment.
• Creative thinking and a passion for innovation.

Nice To Haves

• MBA

Responsibilities

• Go-To-Market: Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products.
• Goal Setting and Collaboration: Establish clear goals and success metrics in collaboration with key stakeholders. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.
• Market Strategy Expertise: Act as a market strategy expert, working closely with the sales team to deeply understand target markets. Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.
• Innovation and Testing: Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement. Ensure products are primed for scalability.
• Market Insights: Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence. Use these insights to shape the product strategy, vision, and roadmap comprehensively.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Broadcasting and Content Providers
• Number of Employees: 5,001-10,000 employees