Senior Product Marketing Manager- Platform Product Operations-API

Tiktok•San Jose, CA

58d

About The Position

The TikTok Business Center Product team is responsible for building and innovating features within the TikTok Business Center, a platform that helps organizations and agencies efficiently manage multiple TikTok ad accounts, users, assets, and finances in a secure environment. Our mission is to empower businesses with TikTok for Business solutions, enabling them to connect with audiences and maximize their brand potential. As the account service provider for internal product lines, we ensure a consistent experience across different product offerings to drive synergy. We are seeking an experienced Product Marketing Manager to collaborate with cross-functional teams and elevate the platform to the next level.

Requirements

BA/BS degree or above;
5+ years of product operations experience with digital ad products or in saas platforms; familiarity with advertising solutions at Google, Meta, and Snapchat.
A fast learner and self-starter who gets to the point quickly with a good sense of judgment and original thinking;
A commercial mindset with experience building business cases from market research and analysis;
Strong data and business analysis ability, analytical mind, and good data skills; comfortable with spreadsheets;
Customer service orientation and experience working in a sales/ client-facing capacity.

Responsibilities

Strategic Development: Work in tandem with cross-functional teams to grasp and anticipate the needs of advertisers, ensuring that both the ticketing tool and other efficiency tools cater to those requirements.
Evaluate data and feedback to discern trends and avenues for enhancing the tools and the entire advertiser experience.
Product Oversight and Enhancement: Supervise the evolution of the ticketing and efficiency tools, guaranteeing alignment with the dynamic requirements of TikTok advertisers.
Drive the product roadmap for all tools, set distinct timelines, and prioritize tasks based on prospective impact and business needs.
User Experience and Interface: Ensure all tools under management deliver an intuitive, smooth, and efficient user experience for advertisers.
Procure and integrate feedback from users, ensuring continuous tool refinement.
Integration and Compatibility: Ensure that all tools integrate seamlessly with each other and with the broader TikTok advertising ecosystem.
Work on enhancing compatibility with external platforms and systems commonly used by advertisers.
Training, Support, and Documentation: Spearhead the creation and regular update of comprehensive documentation, user manuals, and FAQ sections for all tools.
Collaborate and/or conduct trainings to equip users with knowledge on tool capabilities and best utilization practices.
Stakeholder and Partner Communication: Serve as the chief liaison between product teams and internal stakeholders, ensuring clear communication regarding tool updates, features, and feedback.
Quality Assurance and Testing: Coordinate with QA/PM teams to ensure rigorous testing of tools for bugs, usability issues, and performance bottlenecks.
Organize beta-testing phases with select advertisers to garner real-world feedback before full-scale rollouts.
Operational Efficiency: Constantly monitor tool performance metrics, aiming for high uptime, swift ticket resolution, and overall operational efficiency.
Implement feedback loops with the support team to continuously refine tool functionalities based on real-world challenges and advertiser requirements.
Continuous Learning and Industry Trends: Stay updated with the latest industry trends, competitor tool features, and technological advancements to ensure TikTok's tools remain cutting-edge and market-leading.