Senior Product Marketing Manager, Jira Product Discovery

Atlassian • Austin, TX

45d

About The Position

As a Senior Product Marketing Manager on the Jira Product Discovery team, you’ll lead how we show up to the global product management community through content, events, and channels that drive measurable impact. You’ll manage a small team of contract writers, run our first- and third-party event programs, and apply a data-driven, experiment-oriented mindset to continuously improve performance across content, search, and social. Your remit spans Atlassian’s owned and earned surfaces — shaping what we publish, where we show up, and how we engage. You’ll ensure our stories are discoverable through SEO and emerging AEO channels, amplify them through social and community partnerships, and represent JPD at top global product management events.

Requirements

• Strategic and hands-on: Equally comfortable shaping the content and event strategy and executing the work to make it real.
• Analytical and creative: Uses data, experimentation, and market insight to guide decisions and spot whitespace.
• Strong executor: Proven ability to manage writers, deliver programs across channels, and drive measurable outcomes.
• Clear communicator: Crafts crisp narratives for diverse audiences—internal, customer, and community.
• Collaborative, not consensus-driven: Works closely with Product, Growth, and Social teams while leading through influence.
• Thrives among high performers: Operates with pace, clarity, and impact—no ego, just results.
• 6–8 years in product marketing, content strategy, or integrated campaigns within B2B SaaS.
• Proven ability to lead writers and creative partners to produce high-impact, measurable content.
• Experience owning 1P/3P and field event programs end-to-end — from planning through post-event reporting.
• Strong analytical skills for campaign measurement, experimentation, and SEO/AEO optimization.
• Demonstrated success influencing cross-functional partners across Social, Web, and Campaigns.

Responsibilities

• Lead and scale content. Manage a team of contract writers to deliver high-quality, SEO- and AEO-optimized content — from blogs and playbooks to reports and thought leadership — that advances Atlassian’s perspective on modern product management.
• Own our events strategy: Lead Atlassian’s full product management event portfolio — from first-party (virtual and in-person) gatherings to third-party conferences (MTPCon, Product Management Festival, La Product Conf, ProductCon) and smaller field experiences like dinners and sporting events — to expand reach, deepen community, and drive pipeline.
• Run experiments. Partner with Growth and Analytics to test, learn, and iterate across content and events — refining creative, messaging, and distribution for maximum impact.
• Grow community and advocacy. Engage with product management communities — both Atlassian’s and external — to build authentic relationships and strengthen brand trust.
• Amplify our story. Collaborate with Atlassian’s social, brand, and campaigns teams to extend JPD storytelling across LinkedIn, YouTube, and partner channels, tracking engagement and sentiment.

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees