Senior Product Marketing Manager I

Housecall Pro

4h • Remote

About The Position

As a Senior Product Marketing Manager I, you are responsible for impacting customer acquisition through HCP products by building and executing targeted growth plans. You bring an analytical, growth-focused mindset and leverage user insights and experimentation to develop and optimize customer marketing strategies that drive revenue. You obsess over finding solutions for our service professionals (our Pros) and building delightful, on-brand experiences. You collaborate effectively across Marketing, Product, Analytics, Customer Success, Fintech, Sales, and Operations to perform customer research, develop strategy, collect requirements, and manage asset production. You are a data-driven decision-maker who thrives on being an owner and moving projects from ideation to go-live with high velocity.
Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

Requirements

• 5+ years of experience in Product Marketing
• Experience bringing B2B SaaS platforms and services to market
• Strong understanding of Product Led Growth (PLG) go-to-market strategies and levers
• Experience planning and executing integrated campaigns across multiple marketing channels
• Experience with small business owners or home service business trades preferred
• Bachelor’s degree or equivalent work experience
• Proficiency with analytics and growth tools (i.e. Google Analytics, SQL, Salesforce)

Nice To Haves

• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
• Proven track record of collaborating cross-functionally to achieve shared KPIs
• Passion for product marketing as a craft and deep empathy for the customer
• Creative problem-solver who is motivated to test, learn, and iterate
• Excellent communication skills with the ability to translate complex material into easy-to-understand content
• Prompt attention to detail and a high level of curiosity
• Self-starter mentality with the ability to own projects from inception to completion

Responsibilities

• Impact velocity of customer acquisition by bringing new solutions to market
• Develop solution adoption and product growth plans using customer, opportunity, and revenue analysis
• Partner with product and marketing teams to convert casual users to power users
• Develop customer-focused product messaging and positioning across multiple channels (i.e. email, social media, video, website)
• Implement go-to-market strategies for new offerings and features
• Conduct and support customer research, A/B testing, and launch execution
• Create an experimentation engine for messaging, packaging, channel, and cohort tests
• Analyze performance data and customer feedback to generate insights about usage rates
• Collaborate with the creative team to develop high-impact marketing assets
• Recommend improvements to departmental strategies and team processes

Benefits

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level