Senior Product Manager

TEKsystems

2d•$110,000 - $150,000•Hybrid

About The Position

As a Senior Product Manager – Marketing Technology (Streaming) you will own and drive the roadmap and execution of marketing technology capabilities. This product role is enablement-oriented, ensuring that solutions empower and enable business stakeholders and the business to meet their goals and deliver business value across our client's digital ecosystem. Role Overview This role supports the vision by streamlining marketing technology capabilities across businesses. You will lead roadmap planning, feature prioritization, and execution for MarTech solutions, while partnering on consumer data integrations that complement marketing efforts. Success requires strong execution skills, cross-functional collaboration, and the ability to translate business needs into actionable product requirements. You will work closely with Privacy and Data Stewardship teams to ensure all solutions meet compliance standards.

Requirements

5–7 years of experience in product management with a focus on MarTech platforms (e.g., Salesforce Marketing Cloud, Kochava, LiveRamp, CDPs).
Experience with streaming or subscription-based businesses.
Strong execution skills: ability to translate business needs into actionable product requirements and deliver results.
Experience with Agile methodology.
Understanding of compliance and privacy considerations in marketing technology.
Excellent communication and stakeholder management skills.

Nice To Haves

Familiarity with CDPs, clean room technologies, and identity resolution platforms.
Familiarity with AdTech tools and their integration with MarTech ecosystems.
Experience enabling SEO capabilities within MarTech ecosystems to improve discoverability and engagement.
Background in digital advertising or marketing technology.
Experience with privacy and data governance tools such as OneTrust and Oval Edge.
AdTech experience

Responsibilities

Own and manage the MarTech product roadmap: prioritize initiatives, define requirements, and deliver features that enable advanced targeting, personalization, and automation.
Drive execution of MarTech solutions in partnership with engineering, marketing, and analytics teams.
Own marketing mobile attribution tools such as Kochava and AppsFlyer ensuring accurate measurement and optimization of mobile campaigns.
Enable e2e marketing channel owned attribution using tools such as Amplitude, Adobe Customer Journey Analytics
Work with H+ SVOD Product team to align data needs for full-funnel attribution
Enable omni-channel communications and real-time automated marketing journeys (SMS, Email, etc.) in tools such as Salesforce Marketing Cloud and SailThru
Partner with Product Managers, MarTech Retail to ensure consistency in holistic communication capabilities
Support in data needs that will need to be ingested in Consumer Data Platforms (CDP) create real-time activation marketing campaigns.
Work with other product managers and tech to enable metadata used for marketing needs
Enable secure data collaboration through anonymization tools such as LiveRamp and clean room technologies, supporting privacy-compliant audience targeting and measurement.
Partner with Privacy and Data Stewardship teams to ensure all MarTech solutions adhere to regulatory and internal compliance standards.
Embed compliance considerations into product development without owning privacy or data instrumentation.
Work closely with marketing, technology, and business stakeholders to align on goals and deliver cohesive solutions.
Work with external partners to ensure that product requirements and delivery timelines are met.
Collaborate with other product managers to ensure seamless integration across platforms.