Senior Product Manager, Social

HubSpot

4h • Remote

About The Position

The Social teams, part of HubSpot's Build Awareness product line, own how businesses create, publish, and manage their presence across social channels on HubSpot. Social is one of the primary ways marketers distribute content, build relationships with their audience, and drive engagement at scale. In this role, you'll lead two of our three social teams - Social Creation and Social Management - while partnering closely with Social Insights to deliver a connected experience across the full workflow.
How people discover and engage with brands on social is changing fast. Algorithms decide who sees what. Short-form video is the default format. Social platforms are replacing search engines for product discovery. Audiences want authenticity and community, not polished brand content. And AI is changing how content gets created while consumers push back on content that feels synthetic. We're looking for a Senior Product Manager who can set direction for HubSpot's social experience in this new landscape - defining what great looks like for social publishing, management, and measurement, and helping millions of growing businesses show up where their customers already are.

Requirements

• Experience launching customer-facing products, ideally across social media tools, content creation platforms, or modern marketing software
• Strong content and marketing empathy, with experience building tools for marketers rather than purely technical users
• Comfort operating in ambiguous, evolving problem spaces and turning uncertainty into clear direction
• A data-oriented approach to product management, using metrics and tradeoffs to inform strategy
• Technical fluency and systems thinking across shared platforms and foundations
• A bias toward action and progress, with sound judgment about when to ship, when to iterate, and when to pause and learn
• The ability to clearly articulate product strategy and tradeoffs to cross functional partners and senior stakeholders
• Experience operating effectively in complex product ecosystems where success depends on influence and coordination rather than direct ownership

Nice To Haves

• Familiarity with social media marketing workflows - publishing, scheduling, content management - and the metrics that drive growth and ROI
• Experience building products that integrate with third-party platform APIs (social networks, ad platforms, or similar partner ecosystems)
• Background in martech, content management, or adjacent B2B SaaS platforms
• Exposure to AI/ML-powered product experiences, particularly generative content creation or intelligent automation

Responsibilities

• Own the product vision across social content creation, management, and analytics, defining a multi-quarter strategy tied to customer outcomes and business goals
• Create a shared vision and cohesive roadmap for the future of social at HubSpot as a critical member of the Product Triad - our system for building product collaboratively and strategically
• Partner with AI teams to bring generative content creation and intelligent workflows into social, shaping how marketers go from idea to published post
• Navigate a fast-moving landscape of social platform API changes, emerging networks, and evolving content formats (Meta, LinkedIn, TikTok, YouTube, Reddit, and beyond)
• Use data to guide strategy and decision making, including defining success metrics, evaluating tradeoffs, and pressure testing assumptions where signal is imperfect
• Guide new product ideas from initial concept all the way through launch

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed