Senior Product Manager, Profiles Platform

Klaviyo•San Francisco, CA

4h•Hybrid

About The Position

The Profiles Platform team at Klaviyo owns the core customer data system, which serves as the foundation for all product experiences across the platform. This team is responsible for the storage, management, and serving of customer profile data, ensuring it acts as the single source of truth for downstream products such as segmentation, flows, reporting, and analytics. Their work guarantees that profile data is accurate, scalable, and usable throughout the entire product ecosystem. This includes improving data modeling, computed properties, enabling enterprise-scale ingestion, and supporting global compliance needs, making Klaviyo's platform intelligent and reliable at scale. The Senior Product Manager will be responsible for defining the strategy and roadmap for Klaviyo’s Profiles Platform, specifically how customer profile data is structured, processed, and served. This role operates at the intersection of data infrastructure, computed data, and scalability, with the goal of maintaining trustworthy and performant profile data as Klaviyo expands into more complex enterprise and global use cases. This is a high-impact platform role that directly influences nearly every product team and customer experience.

Requirements

You have 6+ years of product management experience, ideally in platform, data infrastructure, or backend systems
You have experience working on data models, pipelines, or large-scale distributed systems
You are comfortable operating in highly technical environments and partnering closely with engineering
You have experience driving cross-team alignment across multiple stakeholders
You think in terms of systems and tradeoffs (scale, cost, performance, usability)
You can balance long-term platform investments with short-term product needs
You communicate clearly and can translate complex technical concepts into business impact

Nice To Haves

Experience with customer data platforms (CDPs) or identity systems
Familiarity with data modeling, event pipelines, or storage systems (e.g., KVS, streaming ingestion)
Experience supporting enterprise-scale or high-volume systems
Exposure to AI/analytics platforms that depend on structured customer data
Experience with data residency, privacy, or compliance (e.g., GDPR, HIPAA)

Responsibilities

Own the strategy and roadmap for Klaviyo’s core profile data system, including profile traits, transformations, and storage layers
Serve as the product owner for the source of truth for customer data across the platform
Partner closely with engineering to evolve profile data architecture and services at massive scale
Collaborate with the Identity, Data, and Consent teams to ensure accurate and unified customer records
Drive improvements in profile data quality, usability, and modeling for downstream consumers (segmentation, flows, analytics, AI)
Enable enterprise and global expansion by supporting data residency, compliance, and regional infrastructure requirements
Define and track key metrics around data quality, performance, and system efficiency
Building a computed properties platform to support derived traits (e.g., LTV, recency/frequency, propensity scoring)
Improving profile data modeling and transformations to make data more usable across the platform
Scaling ingestion systems to support billions of profiles and high-throughput workloads
Reducing cost and improving performance through sharding, traffic smoothing, and optimized write patterns
Supporting identity quality initiatives (e.g., deduplication, multi-email profiles, probabilistic matching)
Enabling regulated and global use cases, including data residency (e.g., EU, Japan) and compliance requirements