Senior Product Manager - Pricing

Hertz•Atlanta, GA

About The Position

Hertz is seeking a Senior Product Manager – Pricing Strategy to lead the development and optimization of pricing for our digital add-ons. This role is responsible for designing and implementing dynamic pricing models, improving attach rates, and delivering pricing innovations that balance customer value with business impact. The ideal candidate has a strong background in product management, pricing strategy, and data-driven decision-making, with the ability to partner closely with engineering, finance, and data science teams to launch and scale pricing capabilities. This is a high-impact role focused on driving EBITDA growth and elevating the customer experience.

Requirements

5 to 7 years of product management experience with at least 3 years focused on pricing, monetization, or revenue optimization
Experience building or managing dynamic pricing systems, pricing experiments, or monetization features in consumer-facing digital businesses
Demonstrated ability to translate data and insights into pricing decisions and product features
Strong communication skills. You must be able to work with cross-functional partners to gather requirements and explain outcomes
Strong product sense. You must be able to align your work with business objectives and make appropriate tradeoffs
Learning mentality. You must be able to pick up new skills as needed and demonstrate a curiosity about new technologies
Ability to own product strategy, roadmap, and execution for a product of limited to moderate complexity
Experience building or managing dynamic pricing systems, pricing experiments, or monetization features in consumer-facing digital businesses.
Strong analytical and problem-solving skills, with comfort working closely with Data Science and Engineering teams.
Demonstrated ability to translate data and insights into pricing decisions and product features.
Proven track record of delivering measurable revenue, margin, or attach rate improvements.

Responsibilities

Develop and own the pricing strategy for digital add-ons across Hertz’s digital and counter channels.
Build and launch dynamic pricing models, experimentation frameworks, and pricing features in partnership with Data Science and Engineering.
Conduct pricing A/B tests to understand customer behavior, elasticity, and optimal price points.
Identify and introduce pricing innovations.
Collaborate closely with Finance to evaluate pricing impacts on revenue, margin, attach rate, and EBITDA.
Partner with Product, Engineering, Marketing, and Operations to deliver new pricing capabilities and ensure alignment across teams.
Monitor performance and provide insights through dashboards, KPIs, and regular reporting.
Deep dive into pricing trends, market dynamics, and customer behavior to inform continuous improvements.
Advocate for customer value while delivering strong business outcomes.