Senior Product Manager, Nurture

Carvana • Playa Vista, CA

3d • Onsite

About The Position

We’re looking for a Senior Product Manager with 4+ years of work experience to join Carvana’s Quantitative Marketing team to own end-to-end, customer-facing nurture communications across channels such as email, SMS, and push notifications. You’ll partner closely with data science, engineering, analytics, and design to turn customer data into highly personalized, measurable communication products that drive meaningful business outcomes. The Quantitative Marketing team sits at the intersection of data, product, and customer growth. We drive demand for the business by deeply understanding our customers and coordinating how we communicate with them across paid marketing and owned communication channels using experimentation, analytics, and AI-driven systems. This Senior Product Manager role focuses on nurture communications within Quantitative Marketing—guiding customers from early interest through purchase or sale. You’ll own customer-facing nurture communication experiences, helping customers discover vehicles, receive personalized recommendations, progress through financing, and re-engage when their journey stalls. We’re an AI-first team, using machine learning to understand customer intent, personalize at scale, and continuously improve performance. This role is ideal for a product leader with strong quantitative instincts who thrives in ambiguity and is excited to drive meaningful customer and business impact.

Requirements

• A bachelor’s degree in STEM, Economics/Finance, or Design/UX or equivalent experience.
• 4+ years of work experience, ideally in product, product analytics, or a related discipline.
• Outcome-oriented and data-driven decision making, backed by expertise in metrics, analytics, and tools such as SQL, Tableau, Looker, Sigma.
• Excellent communication, organizational, and project management skills to maintain strong attention to detail while leading large cross-functional efforts.
• An AI-first approach to product work, with hands-on experience using AI tools for self-serve research, design, synthesis, and day-to-day efficiency.
• Ability to learn and absorb technical concepts and effectively communicate them to non-technical audiences.
• Intellectual curiosity and a strong desire to ask questions and solve complex problems with data.
• Deep product experience at one or more highly successful (and ideally hypergrowth) companies.
• Opinions - you should be familiar with a lot of products in consumer web/mobile and have some degree of taste around what you do and don’t like.
• Experience with experiment design and interpretation.
• Willingness to roll up your sleeves and get it done, no matter what it is, for the sake of the team and our customers.
• Sense of humor, self-motivation, and the ability to thrive in a fast-paced, ambitious environment.

Nice To Haves

• Strong UX instincts with the ability to understand and anticipate user needs and pain points.
• Knowledge of data science best practices.
• Experience leading end-to-end products that incorporate machine learning and AI-driven solutions, including launching AI-enabled features and iterating on underlying models.
• Agile methodology experience.
• Product strategy/road-mapping experience.

Responsibilities

• Drive the product roadmap and lead end-to-end product development informed by market research, analytics, and business needs.
• Partner cross-functionally to define impactful customer targeting strategies, identify optimization opportunities, and size and prioritize high-impact initiatives.
• Own experimentation and measurement, actively interpreting results and translating insights into continuous product improvements.
• Communicate and collaborate effectively with Engineering, Data Science, Design/UX, Analytics, and Customer Care teams.

Benefits

• Full-Time Salary Position with a competitive salary.
• Medical, Dental, and Vision benefits.
• 401K with company match.
• A multitude of perks including student loan payments, discounts on vehicles, benefits for your pets, and much more.
• A great wellness program to keep you healthy and happy both physically and mentally.
• Access to opportunities to expand your skillset and share your knowledge with others across the organization.
• A company culture of promotions from within, with a start-up atmosphere allowing for varied and rapid career development.
• A seat in one of the fastest-growing companies in the country.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level