Senior Product Manager - MarTech

Fanatics•New York, NY

2d•$147,250 - $200,000

About The Position

Fanatics is building a leading global digital sports platform, with the Fanatics App as the front door to fandom. As part of this journey, the Foundations / MarTech team is a foundational growth and revenue engine - powering acquisition, lifecycle marketing, personalization, and attribution across the App and broader Fanatics Ecosystem. We are seeking a Senior Product Manager, Foundations, to own the end-to-end MarTech and growth infrastructure roadmap for the Fanatics App and parts of the wider Fanatics Ecosystem. This role is accountable for translating complex business growth goals into scalable, reliable, and real-time marketing capabilities - spanning event instrumentation, Salesforce activation, SDK integrations, attribution, analytics, and experimentation. This is a hands-on, highly cross-functional role that works closely with Mobile Engineering, Data Engineering, CRM/Lifecycle Marketing, Growth, Commerce, and Platform teams.

Requirements

6+ years experience as a Product Manager owning MarTech, Growth, CRM, or Data-heavy platforms for a consumer app or digital product.
Proven experience shipping event-driven marketing or lifecycle systems at scale.
Strong understanding of: Mobile app instrumentation and SDKs Salesforce Marketing Cloud (or equivalent CRM platforms) Attribution platforms (e.g. AppsFlyer) Analytics pipelines (Amplitude, Snowflake, CDPs)
Comfortable operating at the intersection of product, engineering, data, and marketing.
Highly structured thinker who can simplify complex systems and articulate clear plans.
Strong written and verbal communicator, able to influence senior stakeholders.
Experience working in fast-moving, multi-team environments with real business impact.