Senior Product Manager I - Growth

Brigit•New York, NY

2d•$155,000 - $180,000

About The Position

Hi, we're Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team! Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others: Built In's 2026 Best Midsize Companies to Work For in New York City Built In's 2025 Best Places to Work For In New York City Built In’s 2024 & 2025 Best Startups to Work For In the U.S. Built In’s 2023 - 2025 Best Startups to Work For In New York City Fast Company’s Most Innovative Companies of 2022 Business Insider’s Most Promising Consumer Startups 2022 Forbes Fintech 50 2022 Role Overview Our flagship product, Instant Cash, provides fast access to funds when people need it most, with no interest, late fees, or credit check required. We also support our 9M+ users with credit building, budgeting, and access to deals and offers to help them keep more money in their pockets. The Growth pod is responsible for converting free users into activated, paying subscribers by optimizing the early user journey. As the Senior Product Manager I on the team, you’ll own key parts of the activation funnel and drive measurable improvements through experimentation, iteration, and close collaboration with cross-functional partners. This role is ideal for a product manager with strong execution skills who enjoys working in data-rich funnels and shipping impactful, user-centric mobile experiences.

Requirements

4-5 years of consumer product management experience, with a focus on growth and/or retention
Experience working with funnels, conversion metrics, and experimentation
Strong analytical skills and comfort using qualitative and quantitative insights to guide decisions
Ability to execute independently within a defined problem space
Clear, effective communicator who collaborates well across teams
Mobile app experience a must; experience working in a highly regulated industry a plus

Responsibilities

Own and improve the onboarding and activation funnel to increase activation rate
Drive improvements in key activation inputs, including bank and payroll connection and approval-to-activation conversion
Design and run experiments, with a strong focus on early lifecycle impact (especially Day 1), while considering longer-term outcomes
Own growth-related features such as bank connect, payroll connect, non-activated user experiences, and referral UX
Support referral and promotional initiatives that increase low-CAC activations
Partner closely with Design, Engineering, Analytics, Marketing, and adjacent product teams to deliver growth initiatives

Benefits

Medical, dental, and vision insurance
Flexible PTO Policy
401k plan
Paid Parental Leave
Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace Care for covered virtual therapy sessions and unlimited on demand health support
Monthly reimbursements to use against wifi and cell phone bills
Annual reimbursement for Learning & Development
Help hard working Americans build a brighter financial future
High-growth company
A dynamic, flexible and collaborative start-up work environment with a highly talented team