Senior Product Manager - Health & Nutrition

Market America•Greensboro, NC

31d

About The Position

The Health & Nutrition Senior Product Manager provides strategic and practical input for specific H&N product offerings for the product life-cycle for our domestic and international markets. This role manages marketing campaigns, analyzes sales reports, market performance, financial impacts, trends, and merchandising strategies. Manages new and existing products to meet corporate goals. Serves as champion for their product lines.

Requirements

Bachelors degree in Business, International Business, Marketing, or related field recommended. Equivalent work experience in these fields will be considered as relevant to this recommendation
Two (2) to three (3) years of experience in product management, project management, brand management, marketing, or merchandising.
Demonstrated experience in health and nutrition products, compounds, and ingredients.
Ability to be consistent and remain determined, focused, confident, and in control under pressure
Proficient use of MS Office programs: Word, Excel, and Outlook, required
Ability to present training topics to small or medium sized groups
High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
Ability to get along and work with diverse personalities; tactful, mature, flexible
Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach
Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; creative problem solving; complex problem solving; and judgment.
Ability to establish credibility and be decisivebut can recognize and support senior managements preferences and priorities to advance the organization

Responsibilities

Develop new products
Discover and analyze local market trends and consumer needs to develop launch list
Work with Science Team on formulation development
Check with local consultant on formulation of launch items; file or register the formulation and product with local health authorities for approval
Complete Competitive Analysis on new potential products and existing products data on Competitive products
Analyze market potential to identify pricing points and get pricing approval
Work with cross-functional teams on creating labels, sales aids, and marketing materials, including videos, flyers and infographics
Create white papers and training and/or marketing materials of launch items
Follow up order status of first shipment and work with Purchasing to get first order shipment delivered on time for product launch
Implement process for product release
Audit pricing, image, and contents of new products on web portals and web landing sites
Manage existing products
Coordinate, monitor and capitalize performances of products
Plan and prepare advertising and promotional material to increase sales and create with CS advertising and promotional materials
Know local market tends to promote products and stimulate sales
Manage websites including Nutrametrix to ensure correct product information and placement is displayed correctly
Update white papers with Science Team for changes in local product regulations
Revise labels with Science Team for changes in formula and/or local product regulations
Create updated labels, product images and marketing/advertising materials with CS & local team, following up the review process
Update product info and image when new-labeled products start to sell locally
Develop and execute promo plans to stimulate sales of slow-moving items and expiring stock
Create presentation slides of products with local teams
Work with cross-functional teams to resolve all issues, related to products
Coordinate projects between headquarters and local teams; act as a communicator between headquarters and local teams
Handles escalated issues to provide effective resolution
Partner with the International Country teams, Executive Management, Quality Control, Legal, Purchasing, Accounting, IT, and Creative Services groups
Trains and assists employees
Works within budgetary controls
Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.