Senior Product Manager, Google Ads, Display Ads

Google • New York, NY

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About The Position

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day. In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development. One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users. As the Senior Product Manager for Google Display Ads Value and Incrementality, you will be the lead for a critical pillar of the Google Display Ads business. You will develop our overall business strategy and advocate for how Display drives value for both the advertiser and other Google Owned and Operated channels. This role involves bidding, advertiser controls, reporting, and data/signals components, and it covers Google Display Network inventory across all Google Ads buying doors. You will partner with cross-functional Product Area teams and work with some of our best Product Managers and engineers in our Advertiser Platform, Performance Max, Demand Generation, and Analytics, Insights, and Measurement teams. Users come first at Google. Nowhere is this more important than on our Advertising and Commerce team: we believe that ads and commercial information can be highly useful to our users if that information is relevant to what our users wish to find or do. Advertisers worldwide use Google Ads to promote their products; publishers use AdSense to serve relevant ads on their website; and business around the world use our products (like Google Shopping, and Google Wallet) to support their online businesses and bring users into their offline stores. We are constantly innovating to deliver the most effective advertising and commerce opportunities of tomorrow.

Requirements

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in product management or related technical role.
• 3 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc.).
• Experience leading cross-functional initiatives that require alignment across multiple product areas.
• Experience leveraging quantitative data through incrementality studies and lift metrics, and presenting this data to leadership stakeholders.

Nice To Haves

• Master's degree or advanced degree in a technical or quantitative field.
• Experience within the advertising product ecosystem, in addition to sufficient technical acumen and working with product management and engineering teams.
• Experience navigating the technical and policy intersections of ads measurement, user privacy, and attribution.
• Ability to solve problems in the midst of ambiguity, with a track record for product delivery with a bias-to-action.
• Excellent communication, organizational, collaboration, and problem-solving skills.
• Excellent entrepreneurial perseverance and a proactive style to push cross-functional initiatives forward.

Responsibilities

• Lead for Display Value and Incrementality, surfacing Google Display Network value both in and outside the product, advocating scale, incrementality, and performance across Product Areas and Business, backed by quantitative data.
• Own the overall goal, strategy, and execution for increasing Display opt-in rates across buying doors and showcasing Display value in the User Interface via initiatives including incrementality studies, search lift, conversion lift, hotswap experiments, and reach/performance forecasts.
• Translate ambiguous problems into clear next steps using a structured user-centric approach and clear communication skills.
• Partner with Advertiser Platform, Performance Max, Demand Generation, Engineering, User Experience, and Go-To-Market to ideate and proactively solve customer issues, with a bias for action and pivoting where necessary to land initiatives quickly and effectively.
• Lead recurring executive leadership reviews on project status, critical asks, and roadmap.

Benefits

• Health, dental, vision, life, disability insurance
• Retirement Benefits: 401(k) with company match
• Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
• Sick Time: 40 hours/year (statutory, where applicable); 5 days/event (discretionary)
• Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks
• Baby Bonding Leave: 18 weeks
• Holidays: 13 paid days per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees