Senior Product Manager - Digital

Whisker•Auburn Hills, MI

just now•Onsite

About The Position

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today. We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend. The Senior Digital Product Manager will lead the development of new features and experiences for our mobile app that connects and enhances our hardware products. Reporting to the Group Product Manager, you will be part of a team executing in an exciting, fast-paced environment, and will be at the forefront of creating impactful solutions that delight pet owners and improve the lives of cats everywhere.

Requirements

Bachelor’s degree in Business, Computer Science, Engineering, Marketing or a related field and / or related years of experience
Must currently own a cat and have a deep understanding of the needs of cat owners
5+ years in product management with a proven track record of success with delivering value on direct to consumer digital products and platforms
Strong experience in mobile app product management
Demonstrated ability to inspire, motivate, and lead cross-functional teams toward achieving shared goals
Proven track record of influencing stakeholders at all levels, fostering collaboration, and driving a culture of accountability and results
Proven success in defining and driving key performance metrics to improve overall product impact
Ability to empathize with users and translate insights into features that resonate with cat parents
Strong communication skills with the ability to articulate consumer needs to technical teams
Entrepreneurial, inventive, and resourceful, with a drive to innovate and improve
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)

Nice To Haves

MBA or other relevant advanced degree
Experience with hardware-integrated products
Experience with project management tools like Jira or similar

Responsibilities

Owns strategic direction for assigned areas of the digital product, independently setting priorities, defining focus areas, and shaping the roadmap in alignment with broader product strategy
Leads product discovery within their domain, identifying and validating customer and business problems, evaluating opportunities, and determining the right investments before execution begins
Holds accountability for product outcomes, establishing clear success metrics and adjusting strategy based on performance, learning, and evolving business needs
Owns the end-to-end process from concept to delivery of new app features and enhances existing user experiences
Collaborates closely with cross-functional teams, including software engineering, UX, program management and marketing, to ensure seamless project delivery
Serves as the bridge between customer needs and technical requirements, aligning product features with the daily lives of cat parents
Drives the product roadmap, ensuring alignment with overall business strategy and customer needs
Defines and executes A/B testing strategies to optimize user experience and feature adoption
Analyzes user feedback, app usage data, and market trends to inform product decisions and identify opportunities for improvement
Develops clear product requirements and user stories to guide engineering teams
Monitors key performance indicators (KPIs) and use data-driven insights to iterate and enhance product features
Prioritizes and manages the app feature backlog to ensure continuous delivery of customer value
Collaborates with customer support teams to understand user pain points and enhance the overall app experience
Will perform additional responsibilities when required