Senior Product Manager (Digital Marketing Strategy) - Hybrid

Cedars-Sinai • Los Angeles, CA

21h • Hybrid

About The Position

The Senior Product Manager is responsible for defining product roadmaps and leading development for multiple new digital offerings to expand digital services at Cedars-Sinai in such a way that supports Cedars-Sinai's reputation as a highly visible, innovative, digitally-savvy, and customer-centric health care organization. Works in collaboration with cross-functional teams, driving a lean and agile development process and ensuring the seamless delivery of a product vision that fits the needs of Cedars-Sinai.

Responsibilities

• Leads the end-to-end marketing strategy for Cedars-Sinai's portfolio of digital and point-of-service care products, including CS-Connect, Virtual Second Opinion (VSO), and other innovative offerings; serves as single point of accountability for product adoption.
• Develops and executes integrated marketing and messaging strategies that translate digital product acquisition goals into actionable marketing plans for the digital product portfolio.
• Owns end-to-end product adoption strategy across paid, owned, and earned channels; defines product funnels, goals, and success metrics in partnership with Marketing, CDI, and Digital Channel teams.
• Coordinates marketing efforts across paid media, website content, email campaigns, and lifecycle messaging; integrates paid and owned channel planning to optimize product adoption and performance.
• Oversees product paid campaigns, continuously optimizing to meet CTR, CPC, and CAC thresholds; collaborates with Analytics teams to interpret data and provide data-backed narratives on product performance to stakeholders.
• Partners with internal brand team and external agencies on paid execution strategies and messaging; acts as strategic partner to product teams, ensuring marketing efforts align with product roadmaps and launches.
• Formalizes product marketing playbooks to scale efforts efficiently as new digital products are introduced; maintains clear separation between product marketing (digital products) and service-line marketing (clinical programs).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees