Senior Product Manager - Client Growth

BetterHelp

15h•$150,000 - $195,000•Remote

About The Position

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As the Senior Product Manager - Client Growth at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. BetterHelp is looking for a Senior Product Manager, Client Growth with deep experience driving growth in consumer (B2C) products. This role will focus on some of our most critical growth levers, including free-to-paid conversion, monetization and packaging, upgrades, churn reduction, and winback. This is a highly visible role for someone who thrives in ambiguity, moves quickly from insight to execution, and is obsessed with using data to drive impact and prioritization. You’ll own initiatives end-to-end and be expected to model impact, evaluate tradeoffs, and deliver measurable business results — all while helping more people access mental health support.

Requirements

5-7 years+ of experience in a product role at a B2C company and proven success through measurable impact and increasing responsibilities.
Direct experience working on growth-focused product initiatives, such as conversion funnels, monetization, pricing/packaging, retention, churn reduction, or winback
Growth and experiments driven mindset with a proven ability to execute and deliver results.
Deep understanding of unit/business economics and proven ability to balance business and technical considerations for product decisions.
Super analytical: proven experience in using data and relevant tools for driving critical business outcomes
Technical: Strong understanding of how web applications are built, ability to participate in technical decisions, ability to read basic code and write SQL queries
Experience in quickly launching products on a regular basis in an agile environment with a track record of delivering products on time and with high quality
Great eye for UX and understanding of its related metrics
Excellent organizational and leadership skills, strong attention to detail, able to work independently

Nice To Haves

Experience with marketplace-based business models.
Growth experience.
Online marketing and advertising experience.
Experience in both desktop and mobile environments.
Had their own business (or at least tried to start one).

Responsibilities

Own and lead high-impact client growth initiatives that materially impact revenue, conversion, and long-term customer value.
Drive strategy and execution across key growth areas including conversion optimization, upgrades, pricing and packaging, monetization experiments, churn reduction, and winback programs.
Identify, evaluate, and prioritize growth opportunities using a combination of data analysis, impact modeling, and experimentation.
Develop clear product requirements, success metrics, and experiment designs to maximize learning and business impact.
Build and maintain forecasting and impact models to inform prioritization, roadmap decisions, and executive communication.
Partner closely with Engineering and Design to deliver high-quality experiences efficiently in an agile environment.
Collaborate with Design to create user experiences that are both intuitive and effective at driving growth outcomes.
Perform UAT and functional QA to ensure launches meet quality and performance standards.
Internally: Work cross-functional with all parts of the company (development, support, marketing, business development, operations) in order to (a) convert their insights into product improvements; and (b) to convey the performed changes to them and to make sure they are being integrated and used effectively.
Externally: Connect with all external stakeholders (members, providers, marketing channels, business partners, regulators) both inbound and outbound to make sure our product is meeting their needs and requirements.
Participate in defining growth strategy and long-term product direction for the client experience.
Own and obsess over core growth KPIs, continuously seeking opportunities to optimize and improve performance.
In a nutshell: [Ideate, execute, test, measure, analyze, learn, iterate] x ∞