Senior Growth Product Manager

Kit

2d•Remote

About The Position

Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next. Growth at Kit isn't a side function - it's core to our product strategy. We're looking for a Senior Product Growth Manager to drive high-impact growth initiatives across activation, monetization, and expansion that help creators succeed faster and more predictably. This role is about building durable growth systems that compound over time, not one-off tactics. You'll own key growth surfaces end-to-end - from identifying opportunities to shipping experiments to scaling what works. This is a full-time senior IC role ideal for someone who thrives on measurable impact, enjoys hypothesis-driven experimentation, and is excited to shape how growth systems work at a scaling company.

Requirements

Product-led growth expertise (funnel optimization, experimentation, conversion)
Data-informed decision making and quantitative analysis
Hypothesis development and experiment design
Strong product judgment and prioritization
Systems thinking and building for scale
Cross-functional influence and collaboration
Clear written and verbal communication
6-9+ years in product management with significant ownership of growth metrics (activation, conversion, retention, expansion)
Proven track record driving measurable product-led growth in consumer or prosumer products
Deep experience with experimentation frameworks and funnel analysis
Led growth initiatives from opportunity identification through scaled impact
Partnered closely with data science or analytics teams
Exposure to platform or lifecycle growth loops
High ownership and autonomy in ambiguous environments
Comfort balancing short-term wins with long-term platform health
Systems thinker who builds foundations, not just features
Low ego, strong collaborator who influences without authority
Intellectually curious with a bias toward learning
Clear communicator who can articulate strategy, tradeoffs, results at multiple levels
Customer-focused while maintaining business discipline

Responsibilities

Analyze onboarding flows and activation funnels to understand current conversion patterns.
Review past experiments and their outcomes.
Present your observations and opportunity areas to the team.
Own and evolve your product-led growth roadmap with at least 3-5 shipped experiments.
Lead hypothesis-driven tests that reduce friction in key workflows.
Partner with Data to establish clear success metrics and translate insights into product decisions.
Successfully improve a core growth metric (activation, conversion, or expansion).
Drive measurable improvement across Kit's growth funnel through systematic experimentation and scaled solutions.
Build durable growth systems that contribute meaningfully to Kit's 2025 revenue target and our long-term vision of $100,000,000 ARR from 250,000 creators.
Establish yourself as a trusted growth product leader whose work compounds over time.

Benefits

Profit Sharing
Kit equity
401k with a 5% match
We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna
$2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget
Individual learning + development budget ($3,500/year)
Gender affirming benefits
Childcare benefit up to $3,000 annually
Twenty (20) days of paid time off during each year of employment
Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
Ten (10) paid holidays a year
Two weeks of paid sick time each year, including mental health + well being days
Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period
Four-week, paid sabbatical after five years with the team
Fantastic in-person or virtual retreats with the team twice a year