Senior Product Manager - Ad Experiences

Roku•New York, NY

4h•Hybrid

About The Position

The Viewer Experience organization owns how people discover, choose, and enjoy content on Roku—from the iconic Home Screen and navigation, to Live TV and Sports, to The Roku Channel and our mobile apps. Roku is looking for a product manager to lead the development of next-generation Ad Experiences and Interactive Advertising solutions that help marketers and advertisers drive visually appealing, high-impact sponsorships on the platform. The ideal candidate will have endless curiosity and can pair a global mindset with locally relevant execution. You should be a gritty problem solver and self-starter who can drive programs with the product and commercial teams within Roku and across external strategic partner organizations. The successful candidate will display a balance of hard and soft skills, including the ability to respond quickly to changing business needs.

Requirements

5+ years of experience in product management, building advertising and marketing solutions
Domain expertise in AdTech, AdUX, OTT, and/or DMPs
An extraordinarily high level of customer empathy
Experience working with business intelligence/data analytics tools and data dashboarding tools such as Tableau or Looker
Practical knowledge of Experimentation, A/B Testing, and Lift Measurement
Data-driven and an entrepreneurial self-starter who deals well with ambiguity
Experience in working with marketers, marketing operations, data scientists, and data analysts
Strong, influential cross-functional team leader with experience working in enterprise and matrixed environments
Excellent problem-solving skills and ability to work independently
Minimum of a bachelor’s degree (preferably in engineering)
Based in San Jose or Santa Monica, with the ability and willingness to travel

Nice To Haves

MBA preferred

Responsibilities

Product Strategy & Opportunity Assessment
Identify & Quantify Opportunities: Conduct rigorous market analysis and user research to identify high-growth monetization opportunities. Build robust business cases that balance short-term revenue goals with long-term ecosystem health.
Strategic Roadmap Ownership: Define and execute a multi-quarter roadmap for ad innovation products, ensuring alignment with Roku’s overarching platform strategy and the evolving needs of the programmatic and direct-sales markets.
Product Execution & Lifecycle Management
High-Fidelity Documentation: Author comprehensive Feature Guides / Product Requirement Documents (FGs / PRDs) and technical specifications. Translate complex business needs into actionable engineering tasks to ensure on-time, high-quality delivery.
Agile Innovation: Partner with the UX team for rapid prototyping, A/B testing, and iterative design methodologies to validate ad formats. Minimize "time to insight" by testing hypotheses in live environments.
Operational Excellence: Drive feature prioritization and process improvements, maintaining a relentless focus on key KPIs such as Ad Fill Rate, CPM, User Engagement, and Churn impact.
Cross-Functional Leadership & Communication
Engineering Partnership: Serve as the "voice of the customer" for the engineering team. Provide deep business context to technical leads to foster creative problem-solving and architectural scalability.
Stakeholder Orchestration: Lead a cross-functional "squad"—including Sales, Marketing, Data Science, Finance, and Legal—to navigate the complexities of privacy regulations and advertising standards.
Vendor Ecosystem Management: Manage strategic relationships with 3rd-party technology vendors/partners. Ensure rigorous SLA compliance and influence their roadmaps to align with Roku’s proprietary tech stack.
Market Intelligence & Thought Leadership
AdTech Subject Matter Expertise: Act as the internal authority on AdTech trends (e.g., CTV measurement, identity solutions, shoppable TV). Translate industry shifts into strategic POVs that influence executive decision-making.
Competitive Benchmarking: Monitor the competitive landscape of streaming and hardware (OEMs) to ensure Roku remains the industry leader in native, non-intrusive, and high-performing ad experiences.