Senior Product Manager, Ad Audience Monetization

Expedia • Seattle, WA

42d

About The Position

This pivotal role within the Expedia Group Advertising (EGA) Product team focuses on defining and executing the monetization strategy for our suite of audience and targeting products. You will be a primary product partner for our Yield, Sales, and Commercial Operations teams, developing the sophisticated pricing, packaging, and revenue forecasting solutions that will drive revenue growth and deliver measurable value to our advertisers. In this role, you will:

Requirements

• Bachelor's degree in a related technical or business field; or Equivalent related professional experience.
• 5+ years of product management experience, preferably in an AdTech, media, or e-commerce environment.
• A proven record of owning the end-to-end product lifecycle (strategy, roadmap, execution, launch, and iteration) while working with cross-functional teams.
• Strong domain expertise in digital advertising (AdTech), with deep knowledge of pricing models, yield management, commercial strategy, and go-to-market mechanics.
• Experience working closely with data scientists, ML engineers, or economists to define requirements for pricing, forecasting, or elasticity models.
• Proficient communication and storytelling skills, with the ability to articulate the business value of technical initiatives to commercial and executive audiences.

Nice To Haves

• Direct experience in a Product Monetization, Yield Management, or Commercial Product related role.
• Strong domain expertise in AI/ML fundamentals and their practical application to business problems.
• Familiarity with sales and ad operations workflows (e.g., media planning, campaign optimization) in a large media organization.
• Experience working in a two-sided marketplace (e.g., e-commerce, travel).
• Ability to work both collaboratively and autonomously to drive projects forward in a complex, matrixed organization.
• Experience mentoring or coaching other Product Managers.

Responsibilities

• Define and drive the strategic product roadmap for audience pricing and packaging, establishing the commercial framework for how our data assets are brought to market.
• Partner with the Yield management team to lead pricing of audiences, providing them with the models, tools, and insights to optimize revenue.
• Own the value and revenue forecasting models for new audience and pricing initiatives, complementing the core delivery forecasting function to provide a complete picture of business opportunity.
• Act as a primary product partner for our commercial operations teams (Media Planning, Client Success), equipping them with the strategy, tools, and training to effectively sell and manage audience-based campaigns.
• Define the KPIs and lead the development of analytics for monetization performance, measuring the revenue impact, price elasticity, and yield contribution of our audience segments.
• Collaborate with Data Science and Engineering leaders to guide the development of pricing, elasticity, and value-based forecasting models.
• Resolve cross-functional escalations on commercial strategy and align the product roadmap with the broader vision for EGA's go-to-market success.
• Build clear requirements and testable hypotheses for pricing models and commercial tools in ambiguous scenarios, negotiating priorities and dependencies across multiple teams.
• Proven presenter in executive settings; skilled in advanced facilitation techniques
• Skilled in storytelling, persuasion, negotiation, conflict resolution and driving organizational alignment and strategic product leadership through communication

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent (IATAN) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services