Growth Product Manager, Pricing, Monetization & PLG

Insense • Capon Bridge, WV

14d • Remote

About The Position

Insense is a rapidly growing B2B SaaS/Marketplace platform that connects brands with creators and influencers for impactful collaborations. Make an impact in the creators economy and join efforts to become a first-choice creator content & ad platform for e-commerce. We are inviting you to join us on this exciting journey! 👋🏻 Hey there! We are looking for a full-time self-motivated and result-oriented Growth Product Manager who will support our Client Growth team by impacting on how we monetize our product, improve self-serve PLG funnel conversion and collaborating with different team members and the company's departments. We organize our marketing and growth work into: Fuel (Content & Brand) – the stories, visuals, and creative Engine (Growth Marketing & PLG) – the funnels, channels, and experiments that drive revenue Foundation (Product Marketing) – the audience, market, and product understanding You’ll own a critical part of the Engine. As Growth Product Manager – Pricing, Monetization & PLG, you’ll be responsible for the levers that directly impact revenue: How we monetize the product (pricing & packaging) How users move through the self-serve PLG funnel (sign-up → activation → upgrade → expansion) The experiments we run to improve conversion, ARPU, and LTV You’ll report into the CRO, collaborate closely with Product, and work tightly with Product Marketing, Marketing, Sales, and CX. 📍This role is open to anyone based in CET Time Zone ⏰ You must be available every working day between 9 am and 1 pm EST.

Requirements

• Professional spoken and written English.
• 4–7+ years in a Growth PM, Product Manager, data-driven Product Marketing, or similar revenue-focused role in B2B SaaS or marketplaces
• Hands-on experience with PLG or self-serve funnels, experimentation, and improving activation/conversion.
• Strong analytical skills; comfortable working with SQL/BI tools or equivalent, alongside product analytics.
• Experience with or strong interest in pricing and packaging strategy.
• Able to work across functions and influence without formal authority; you enjoy aligning Product, Marketing, and Sales around experiments.
• You like owning a measurable piece of the revenue engine and iterating quickly

Nice To Haves

• Experience in creator, influencer, or marketing tech.
• Prior work on usage-based or hybrid pricing model.

Responsibilities

• Pricing & Monetization
• Own the pricing and packaging strategy for Insense (plans, limits, feature access, add-ons).
• Define and validate value metrics (what we charge for and how usage scales).
• Analyze performance of current pricing (conversion, ARPU, churn, upgrades) and propose improvements.
• Design and run pricing experiments (e.g., new plan structures, trials, credits, usage limits), and measure impact.
• PLG Funnel Ownership
• Own the self-serve funnel for key user paths:
• Sign-up → first value → activation
• Activation → paid conversion
• Paid → expansion/upsell
• Identify drop-offs and opportunities along the funnel and prioritize experiments accordingly.
• Partner with Product, Design, and Engineering to implement changes across onboarding flows, paywalls, upgrade prompts, and in-app nudges.
• Experimentation & Analytics
• Define hypotheses, experiment designs, and success metrics for pricing and PLG initiatives.
• Use product analytics and revenue data to understand cohort behavior, conversion, and retention.
• Build simple dashboards and reports (with analytics support where needed) to track impact on revenue, usage, and funnel performance.
• Synthesize learnings and share clear recommendations with leadership and stakeholders.
• Cross-Functional Collaboration
• Work closely with:
• Head of Product & PMs: ensure pricing and PLG experiments align with roadmap, UX, and technical constraints.
• Product Marketing (Foundation): align on positioning and messaging of pricing and PLG changes.
• Marketing (Fuel & Engine): align experiments with campaigns, web changes, and lifecycle marketing.
• Sales & CX: gather feedback from customers and prospects on pricing, packaging, and friction points.
• Customer & Market Insight
• Conduct research and analyze feedback to understand perceived value, willingness to pay, and decision drivers.
• Track competitor pricing models and PLG motions in SaaS/MarTech/creator tools.
• Use these insights to inform tests on plans, free tiers, trials, and upgrades.

Benefits

• Forever remote role
• Work from anywhere role
• Competitive salary in USD commensurate with your experience and location
• + 15 days off + US holidays
• Team retreats (Sneak peak: we like LATAM beaches😌)
• International exposure to global clients and employees in AMER + EMEA
• Opportunities for career growth
• This role is open to anyone based in European Time Zone, kindly select “worldwide” option in case your location is not listed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed