Senior Product Director, MarTech

Caesars Sportsbook • Jersey City, NJ

1d

About The Position

Our Sr. Product Directors obsess over their customers and pride themselves on
developing features their customers love. They track the behaviors and outcomes
of every feature they launch, only to keep improving the journey with each
release. They listen to customers, their teams, stakeholders, SMEs across the
empire while always considering the overall strategy of Caesars when they are
creating, prioritizing, and sometimes negotiating items their team’s backlogs
and roadmaps. Sr. Product Directors are natural leaders who inspire and deliver.

We’re seeking a strategic, data driven Sr. Product Director to lead our
Marketing Technology (Martech) capabilities. You will define the product vision
and roadmap for the platforms, tools, and integrations that power personalized
marketing, customer lifecycle automation, segmentation, campaign orchestration,
real-time decisioning, and measurement.

You will own the end-to-end MarTech stack and enable Marketing, Growth, CRM,
Data, and Engineering teams to deliver targeted, timely, and impactful customer
experiences at scale. This role requires a deep understanding of marketing
operations, customer data, activation pipelines, and highly regulated
environments. Your passion inspires those around you to come together and create
experiences which delight our customers.

You’ll define the product strategy and roadmap, lead a team of Product Managers,
and drive measurable impact across growth, trust, and operational efficiency.
This position sits at the intersection of Marketing, Growth, Data Science, CRM,
Analytics, Compliance, and Engineering.

Requirements

• Strategic
• Data driven
• Deep understanding of marketing operations
• Deep understanding of customer data
• Deep understanding of activation pipelines
• Deep understanding of highly regulated environments

Responsibilities

• Define the product vision and roadmap for the platforms, tools, and integrations that power personalized marketing, customer lifecycle automation, segmentation, campaign orchestration, real-time decisioning, and measurement.
• Own the end-to-end MarTech stack and enable Marketing, Growth, CRM, Data, and Engineering teams to deliver targeted, timely, and impactful customer experiences at scale.
• Define the product strategy and roadmap
• Lead a team of Product Managers
• Drive measurable impact across growth, trust, and operational efficiency.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees