About The Position

Join HubSpot’s Customer Journey UX Team: Design End-to-End Customer Value At HubSpot, the Customer Journey Product Line (CJPL) owns how customers experience HubSpot from their very first interaction through long-term value and growth. This team brings together acquisition, activation, discovery, and engagement into one continuous, AI-driven customer journey, designed to help every customer reach value quickly, build habits, and grow over time. As a Product Designer on the Customer Journey team, you’ll work on high-impact, cross-hub initiatives that shape how millions of customers discover HubSpot, get set up, find value, and stay engaged. Your work will span multiple products and surfaces, with a focus on clarity, outcomes, and intelligent orchestration at scale. What Sets Customer Journey UX Apart? End-to-End Ownership: Design across the full customer journey, from signup and activation through discovery, engagement, and retention. Outcome-Driven Focus: Shift experiences from task completion to outcome realization, helping customers reach value faster. Cross-Hub Scope: Work across multiple Hubs and platform surfaces to deliver cohesive, connected journeys. AI-Driven Experiences: Leverage personalization, inference, and smart guidance to adapt journeys to customer context. Massive Scale: Design for millions of customers across Free, Starter, Pro, and upmarket tiers.

Requirements

  • Proven Product Design Craft: A portfolio demonstrating strong visual design, interaction design, systems thinking, and measurable user or business impact. Please include at least three recent case studies.
  • Journey-Level Thinking: Experience designing across multi-step flows, lifecycle stages, or interconnected products.
  • Cross-Functional Collaboration: A track record of partnering effectively with PMs, engineers, and other designers to drive outcomes.
  • Systems and Scale Mindset: Comfort designing within large platforms where consistency, reuse, and cohesion matter.
  • Comfort with Ambiguity: Ability to navigate evolving strategy and complex problem spaces with clarity and momentum.
  • Growth Mindset: Curiosity, openness to feedback, and excitement about learning—especially in AI-powered product environments.

Nice To Haves

  • Experience with B2B SaaS, onboarding or activation systems, personalization, or experimentation at scale.

Responsibilities

  • Own End-to-End Experiences: Lead design work that spans multiple stages of the customer journey—from discovery through launch and iteration.
  • Design for Activation and Value: Create guided, adaptive experiences that help customers reach their first meaningful outcomes quickly.
  • Connect Systems and Surfaces: Design flows, patterns, and frameworks that create continuity across products while maintaining simplicity and clarity.
  • Partner Across Disciplines: Collaborate closely with Product Managers, Engineers, Researchers, Content Designers, and Data partners.
  • Use Data to Learn and Iterate: Define success metrics, validate designs with qualitative and quantitative insights, and continuously improve shipped work.
  • Elevate Craft and Culture: Participate in critique, mentor peers, and help raise the bar for journey-focused design at HubSpot.
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