Senior Product Designer, Core Rider

Lyft•San Francisco, CA

6d•$148,000 - $185,000•Hybrid

About The Position

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We’re looking for a bold, imaginative Senior Product Designer to help shape the evolution of the Lyft Rider experience. As part of the Rider Core Experience team you’ll lead design for high-impact app experiences that are central to Lyft’s growth and success. You’ll drive design strategy and execution across initiatives focused on rider conversion, retention, and service excellence within the Lyft app — and guide the work of other designers on the team to bring these experiences to life. This role is for someone who thrives in ambiguity, rapidly prototypes concepts, and champions ideas that challenge conventional thinking. You'll help define what transportation should feel like tomorrow, creating experiences that set new industry standards. Your work will fuel Lyft's growth by uncovering overlooked opportunities and turning untapped audiences into loyal riders. We're looking for someone who champions a customer-first mindset and thrives in a fast-moving, ever-evolving environment. You’re experienced across the full product design lifecycle – from shaping early ideas to refining the details that ship. You'll use your craft, systems thinking, and product intuition to lead high-impact work across key parts of the Rider experience. The Opportunity As a Senior Product Designer on Lyft’s Rider Core Experience team, you’ll shape how riders discover, evaluate, and choose between different ride options across the Lyft app. This role sits at the heart of our Offerings experience—where pricing, service differentiation, personalization, and feedback signals come together to help riders find the right ride for every moment. We’re looking for a visionary designer who sees ambiguity as opportunity. You’ll identify key friction points in the ride selection and service experience, anticipate evolving rider expectations, and design intuitive, trustworthy experiences that turn everyday transportation decisions into long-term loyalty. The ideal candidate is a self-starter who spots untapped potential early, challenges existing patterns with strong user empathy, and thrives on fast-moving, cross-functional teams. You’ll rapidly prototype and test new concepts, validate hypotheses with data and research, and iterate based on real-world insights—while aligning product, engineering, data science, and research partners around a clear design vision. This role offers the autonomy to shape where Lyft’s ride offerings go next, the support to pursue bold ideas, and the opportunity to see your work ship at scale across millions of riders.

Requirements

6+ years of experience working in UX, UI, HCI related field with experience working on web and mobile design
Experience working with a lean team of Engineers, Product Managers and Program Managers
Experience designing innovative products for desktop and mobile
Excellent oral and written communication skills
Experience with user research methods and analysis
Expertise with Figma and other prototyping tools
Excellence in design craft
Ability to work with a low-ego, highly collaborative, cross-functional team
Excited about working in a fast-paced, dynamic startup environment

Responsibilities

Lead the conceptualization and design of rider experiences and across the Lyft rider experience.
Develop deep empathy for undiscovered user needs through immersive research, trend analysis, and intuitive market sensing to inform breakthrough experiences
Quickly generate, test, and iterate on multiple concepts simultaneously, embracing calculated risks and learning from both successes and failures
Anticipate market shifts before they happen and proactively design solutions that position Lyft ahead of emerging trends and behaviors
Rally product managers, engineers, researchers, and executives around ambitious visions, inspiring teams to pursue transformative opportunities
Pivot gracefully between strategic thinking and hands-on delivery as conditions evolve, demonstrating flexibility without compromising quality
Connect design decisions directly to business outcomes, with a keen understanding of how your work drives key metrics and unlocks new revenue streams

Benefits

Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan to help save for your future
In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Subsidized commuter benefits
Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

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