Senior Product Designer 2

The Farmer's Dog • New York, NY

5d • Onsite

About The Position

As a Senior Product Designer 2 you will own the vision, strategy, and execution of products that help potential customers discover, understand, and become customers of The Farmer’s Dog. Your mission is to create seamless, personalized, and high-converting experiences across our digital touchpoints—helping more dog lovers understand the value of the brand, gain confidence that they’re making the right decision for their dog, and take the first step toward lifelong, healthier care for their pets.
This is a high-impact leadership role at the intersection of growth strategy, customer behavior, and digital product design. You’ll partner closely with cross-functional teams—including Growth Marketing, Engineering, Data, and CX—to identify opportunities, test hypotheses, and launch high-impact programs that improve conversion rates and drive sustainable customer growth. Over time, you’ll define and evolve a cohesive acquisition journey that delivers clarity, confidence, and joy to every prospective customer—driving measurable business growth while reinforcing the company’s mission and brand.

Requirements

• You have 7+ years of experience in product design, preferably in a fast-paced startup environment.
• You’re an expert in tools like Figma and have proficiency in user-centered design processes, including research, prototyping, and testing, with a strong grasp of end-to-end thinking and systems design.
• You thrive in fast-paced, ambiguous environments and are a naturally curious, proactive self-starter who is constantly on the lookout for new opportunities and solutions.
• You’re a skilled communicator with the ability to absorb and distill complexity and drive decision-making.
• You are an owner, have excellent problem-solving skills, and can prioritize tasks effectively with strong attention to detail.
• You build strong cross-functional relationships, facilitate productive discussions, and drive alignment.
• You have a demonstrated track record of turning insights — from both quantitative and qualitative data — into impactful product features and experiences.
• You have a customer-first mindset, a deep understanding of customer psychology and behavior, and experience collaborating closely with product, engineering, brand, and customer experience teams.
• You love dogs.

Responsibilities

• Apply end-to-end thinking to design connected experiences that guide customers through key moments in their relationship with TFD, ensuring every touchpoint feels intentional and cohesive.
• Lead systems design by building reusable tools, patterns, and components that help teams deliver consistent, high-quality experiences across products and platforms.
• Continuously incorporate research insights and usability testing into your design process, embracing a first-principles mindset and leveraging data (quant and qual) to inform decision-making.
• Craft adaptive experiences across multiple touchpoints and maintain a consistent brand aesthetic within your designs.
• Design systems that consider edge cases, transitions, and complex workflows while maintaining a cohesive and consistent user experience.
• Contribute to our design system and think critically about how we work — always looking for ways to optimize, automate, and drive efficiencies.
• Foster trust and alignment across product, engineering, brand, retention, and customer support teams to ensure seamless implementation of solutions.
• Be a thought partner for other designers by proactively sharing knowledge, elevating design thinking across the organization, and setting exemplary standards while seeking and welcoming feedback.
• Critically evaluate how we work, refine design processes to improve efficiency, and foster a culture of continuous learning through prototyping and visualizing solutions.
• Prioritize work to have the biggest impact on dogs, customers, and the business — from identifying issues post-launch to participating in reviews of upcoming projects.

Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed