Senior Product Copywriter Job Details | Edgewell Personal Care Brands, LLC

Edgewell Personal Care•New York, NY

62d•$110,000 - $120,000•Remote

About The Position

Launched in 2017, Billie is an award-winning shave and body care brand that was built to champion womankind. We're committed to a working environment that welcomes, empowers and celebrates all of our team members' unique identities. Our flexible working model allows our team to work remotely, but we also have a beautiful New York City office that's available to all team members, if and when they want a dedicated space. Billie is looking for a Senior Product Copywriter to join our Product Marketing & Innovation Team! This person will help shape the ongoing evolution of our brand messaging, tone, and product marketing strategy, while writing copy across all product touchpoints-from concept ideation and packaging to website and retail assets. You'll be part of the Product Development team, collaborating closely with Design, Creative, and Brand to shape product positioning and bring new ideas to life through compelling storytelling. The ideal candidate brings a deep understanding of consumer brands, with a talent for turning functional benefits into emotional stories-delivered with a conversational tone, cheeky wit, and effortless charm.

Requirements

5+ years of copywriting or creative experience focused on product storytelling, naming, or innovation marketing; startup experience a plus
Impeccable writing skills, with the ability to craft clear, engaging, and on-brand copy across a variety of mediums
A proven ability to translate product insights and features into clear, engaging, and inspiring stories
A creative, conceptual thinker with a strong product sensibility and attention to detail
Comfortable collaborating across design, product, and marketing teams, and confident in presenting creative ideas
Excellent organizational skills and strong attention to detail, ensuring accuracy and consistency in every project
Ability to move quickly and adapt in real time, testing, learning, and iterating to find the most effective creative solutions
Strong sense of ownership and accountability, taking initiative to see projects through from concept to completion
A proactive, collaborative teammate who thrives on working with others-and makes the experience enjoyable for everyone involved

Responsibilities

Write copy across all product touchpoints, ensuring consistency, brand voice, and best practices for each channel
Bring new products to life-from concept and naming to crafting the story across packaging, retail, and digital channels
Shape product narratives from early development through launch, defining how each innovation fits within the Billie world and connects emotionally with our audience
Participate in crafting product positioning across packaging and online channels, ensuring innovations ladder up to the broader Billie mission and portfolio
Partner with Product Development, Design, and legal to translate technical features into consumer-friendly benefits and copy that feels effortless and fun
Partner with Legal to review claims and product copy, ensuring the language stays true to Billie's voice while minimizing risk
Champion the brand voice and collaborate across the organization to ensure all copy across all departments is representative of the brand
Continuously learn and iterate, tracking what messaging resonates and optimizing based on feedback and performance

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