AutoHome Senior Product Analyst (Hybrid)

TruStage•Madison, WI

18d•Hybrid

About The Position

At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future. Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition This role supports our Auto/Home Partner team by providing analytical expertise that drives data-informed decisions. The position focuses on conducting in-depth product and program analysis, ensuring data accuracy, and delivering actionable insights that influence strategy and performance. Responsibilities include developing and managing KPIs, building models to support program strategy, and monitoring industry trends to maintain competitive advantage. The role partners closely with cross-functional teams—including Marketing, Marketing Analytics, Finance, and Actuarial—to align on business objectives and serves as a data steward for Auto/Home product data. Job Purpose: The Product Analyst will play a pivotal role in driving data-informed decisions for our Auto/Home program. This position is responsible for conducting in-depth product and program analysis, ensuring data accuracy and integrity, and delivering actionable insights that shape product strategy and enhance the consumer experience. Additionally, this role will also monitor industry trends to anticipate market shifts and maintain competitive adavantage. As a key contributor, you will partner closely with the Senior Product Manager and provide analytical outputs to Marketing, Finance, and Actuarial teams, that influence business decisions. Leveraging data, you will uncover trends, identify opportunities, and support initiatives that fuel growth and improve consumer engagement. The ideal candidate combines strong analytical expertise with proficiency in data visualization tools and techniques, and has a passion for understanding market dynamics.

Requirements

Bachelor’s degree in Business, Economics, Data Analytics, Computer Science, or related field.
5+ years experience in product analytics, business analysis, or a similar role.
Proficiency in advanced analytics methods and experience with BI tools (e.g. Power BI); knowledge of data warehousing and ETL processes.
Strong understanding of data modeling, data visualization, and reporting best practices.
Excellent communication skills and ability to present complex data in a clear, actionable way.
Familiarity with Agile methodologies and product development lifecycle.
Comfortable with data governance and integrity.
Ability to apply strategic analysis models and translate strategy into actionable plans.
Financial acumen to interpret P&L, ROI, and other key metrics for product/program performance.

Nice To Haves

Insurance experience in AutoHome preferred

Responsibilities

Partner with senior product manager and director to develop and manage program KPIs; build models to inform/support future program strategy.
Provide data-driven recommendations to support roadmap planning and strategic initiatives.
Analyze product performance across auto/home partners and industry trends to identify opportunities for improvement.
Conduct deep-dive anayses on ROI, customer journey analytics, funnel analysis, and retention; develop cost-of-acquisition factors by consumer segment.
Collaborate with cross-functional teams including marketing, operations, and finance to align on business objectives.
Serves as Business Data Steward for auto/home product data, ensuring accuracy and governance
Monitor competitive landscape and industry benchmarks
Assists with or conducts competitive analysis/assessment/research for new delivery channels and product/partner enhancements.