Senior Principal Public Sector Marketing

Snowflake•McLean, VA

30d

About The Position

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. We are seeking a Senior Principal of Public Sector Marketing to serve as the strategic marketing counterpart to Snowflake’s Head of Public Sector Sales. This is a senior leadership role responsible for defining and driving the end-to-end public sector marketing strategy across federal and SLED, spanning growth, field marketing, content, partner marketing, and product marketing. This role is ideal for a seasoned marketing leader who combines broad, generalist marketing expertise with deep, firsthand experience in the public sector ecosystem — including procurement models, partner dynamics, and mission-driven buyers.

Requirements

15+ years of marketing experience, within the Public Sector.
Proven experience as a senior marketing leader operating at the intersection of strategy, execution, and cross-functional influence.
Deep understanding of the public sector landscape, including buying cycles, procurement, compliance considerations, partner ecosystems, and mission-driven decision-making.
Generalist marketing background, with working knowledge of Growth, Product marketing, Field Marketing, Account Based Marketing Content, and Partner Marketing.
Strong analytical mindset with experience managing budgets, measuring impact, and optimizing programs.
Exceptional communication skills, with the ability to engage credibly with senior sales leaders, executives, and external stakeholders.

Responsibilities

Own the holistic public sector marketing strategy and ensure tight alignment with sales, partners, and product teams to drive awareness, pipeline, and long-term growth.
Serve as the senior marketing leader and direct counterpart to the Head of Public Sector Sales, jointly shaping go-to-market strategy and priorities across federal and SLED.
Define and own the comprehensive public sector marketing strategy, integrating growth, field, content, partner, and product marketing into a cohesive plan.
Create opportunities for thought leadership and executive influence across federal and SLED
Drive execution through a matrixed team of functional marketing leaders, providing strategic direction, prioritization, and alignment rather than direct people management.
Own and manage public sector marketing budget allocation across functions and programs.
Make data-driven investment decisions to balance awareness, demand generation, partner-led growth, and long-term category leadership.
Continuously inspect performance, optimize spend, and adjust strategy based on results and changing market dynamics.
Establish clear KPIs across awareness, pipeline, growth, and engagement.
Communicate progress, insights, and recommendations to senior marketing and public sector leadership.