Channel (Customer Experience )

F5, Inc•Seattle, WA

68d

About The Position

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. Senior/Principal Product Manager - Partner/Channel (Customer Experience ) About F5 At F5, our mission is to power and protect every app anywhere. As we expand our SaaS and recurring revenue business, the strength and integration of our partner and channel systems are more critical than ever. We are transforming our digital ecosystem to enable seamless partner collaboration, efficient onboarding, and data-driven engagement, helping our global partner community of resellers, distributors, MSPs, and alliances co-sell and grow with F5. Position Summary F5 Digital Platforms drives enterprise transformation through scalable systems that power customer and partner engagement. We are seeking a Senior or Principal Product Manager for Partner and Ecosystem to lead the vision, strategy, and execution of Salesforce Partner Relationship Management (PRM) and next-generation partner experience capabilities. This role shapes how partners engage, sell, and succeed with F5. You will modernize the PRM ecosystem by infusing AI, automation, and analytics across the partner lifecycle, including onboarding, enablement, deal registration, marketing development funds (MDF), incentives, and renewals. The ideal candidate combines deep Salesforce PRM expertise with a strong grasp of partner channel processes and a track record of delivering measurable impact in global enterprise environments.

Requirements

10+ years of progressive product management experience, including at least 5 years in partner or channel ecosystems within enterprise or SaaS platforms
Proven expertise in Salesforce PRM, Experience Cloud, and Sales Cloud, with success delivering partner onboarding, deal registration, incentive, and MDF management capabilities
Deep understanding of partner business models, including reseller, distributor, and alliance structures, and how they translate into scalable CRM and PRM solutions
Demonstrated success defining and executing data-driven tiering and incentive frameworks integrated with CRM, CPQ, financial, and learning systems
Strong background in Agile product development, including sprint planning, backlog management, and cross-functional collaboration for complex global programs
Proven ability to lead large-scale PRM or channel transformations that enhance partner experience, engagement, and operational efficiency
Excellent analytical, communication, and storytelling skills, with the ability to influence senior leadership and drive alignment across business and technology teams
Bachelor's degree in Business, Computer Science, or Information Systems; MBA preferred

Nice To Haves

Experience with AI and ML for partner enablement, predictive tiering, or conversational support
Familiarity with integrating PRM with LMS, incentive, MDF, and co-marketing systems
Knowledge of third-party PRM accelerators such as Impartner, Allbound, Seismic, or Coveo
Experience delivering global partner programs with dashboards, gamification, and analytics-driven engagement
Ability to navigate complex stakeholder environments and scale systems in a global, multi-cloud organization.

Responsibilities

Product Leadership: Own the end-to-end Salesforce PRM and Experience Cloud roadmap. Deliver a unified partner journey across onboarding, enablement, deal registration, MDF, incentives, and support. Translate complex reseller and distributor workflows into scalable digital solutions.
Partner Channel Expertise: Optimize key channel processes such as partner quoting, deal protection, tier management, MDF approvals, and co-marketing. Enable automation that supports reseller-distributor collaboration, partner performance visibility, and accurate revenue attribution.
Data-Driven Tiering and Incentives: Design and operationalize automated tiering and incentive models using data from CRM, CPQ, finance, and enablement systems. Ensure transparency and fairness in partner performance recognition.
AI Integration: Integrate predictive and conversational AI within Salesforce PRM to deliver intelligent deal scoring, personalized enablement, and MDF optimization. Define metrics and dashboards to track partner engagement, deal velocity, and ROI.
Cross-Functional Collaboration: Partner with Channel Sales, Programs, Marketing, Finance, and Operations to ensure the PRM ecosystem is scalable, compliant, and intuitive.
Execution: Lead Agile product execution, prioritizing backlogs, and coordinating with engineering and stakeholders. Ensure clear communication on roadmap progress, KPIs, and business outcomes.
Integration Quality: Ensure seamless interoperability between PRM, CPQ, Sales Cloud, Service Cloud, and Marketing Cloud to maintain a unified partner and customer experience.
Stakeholder Management: Serve as the primary advocate for partner needs. Communicate updates and insights effectively across leadership and partner teams.

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