Senior Press Officer

Philadelphia Museum of Art•Philadelphia, PA

22d•$75,000•Hybrid

About The Position

The Senior Press Officer is responsible for enhancing external communications, with specific focus on generating media coverage across the US, international markets, as well as with local and regional media outlets. Reporting to the Director of Communications this role is an active member and leader of the Communications and Marketing Division and along with the Director of Communications works across the museum to develop media relations strategies that achieve our strategic objective and to share information about our remarkable collections, programs and events with audiences at home and abroad. Along with the Director of Communications oversee the Communications team from initial ideas to final execution and follow-up. As a senior leader of the Communications team lead and mentor the Press Officer.

Requirements

This position requires a bachelor’s degree with a minimum of five years’ experience working in a press and PR environment, preferably within the visual arts or not-for-profit sector.
Candidates of interest will have driven, flair, imagination, and a clear passion for the arts. He/she will have a proactive and creative approach to media campaigns and the ability to network and build fruitful relationships within the media.
They will have proven experience dealing successfully with difficult media enquiries, an outstanding ability to deal with a wide range of different people and requests, and the ability to work under pressure with strict deadlines.
Excellent verbal and written communication skills are expected.
Strong attention to detail and project management skills.
Social media literacy with the ability to identify and recommend social program elements.
Ability to multi-task effectively, work within tight deadlines, and manage competing priorities.
Ability to work independently and as part of a team to meet deadlines and client expectations.
Confident and comfortable presentation in front of groups.
Ability to build trust and relationships across all levels within an organization.
A bachelor’s degree preferably in communications, journalism, international relations, or a related field or equivalent experience.

Nice To Haves

Background in art history or a cultural non-profit a plus, but not mandatory
Experience with Campaign Monitor, Presspage, Meltwater and Photoshop.
Excellent written and verbal communication skills.

Responsibilities

Develop, as well as oversee all media materials, including press kits, releases, media advisories, and fact sheets. Create and implement communication plans.
Support promoting exhibitions, programming, and events at the museum. Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage. Prioritize and respond promptly to media requests.
Support the Communications team with filming requests.
Represent the Communications team at both internal and external stakeholder meetings.
Establish and maintain existing relationships with media contacts.
Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels. Develop a strong understanding of the Philadelphia Museum of Art and our audiences.
Work with teams across the museum to ensure consistency of messaging to meet program objectives.
Assists with drafting and distributing internal communications e.g., correspondence from management, staffing updates, policy changes.
Assists with identifying and making recommendations regarding potential areas for risk management.
Assists with formulating communications strategy and policies.
Creating and organization of media materials. Oversee building and maintaining release pages on press page. Oversee developing and creating emails and media advisories as part of the overall communications strategy.
Oversee monitoring media outlets, understanding industry issues that directly and indirectly affect the Philadelphia Museum of Art and analyze and distill meaningful insights from media coverage.
Oversee tracking and generating media reports to capture and measure media coverage across all platforms.
Oversee maintaining the media database by monitoring up-to-date searches and keywords and assisting with monthly reports.
Oversee managing the online pressroom which includes monitoring and helping to prioritize media queries, managing media gallery, and staying up to date on latest updates.
Develop a strong understanding of the Philadelphia Museum of Art and our audiences.
Work with teams across the museum to ensure consistency of messaging to meet program objectives.
Participation in office-wide initiatives, seminars, and meetings to further professional learning and development.
Participate in museum partnerships to promote the museum and its programming.

Benefits

Free general admission to the museum for you and your immediate family
Discounted guest tickets for admission
Discounts on gift memberships
Special staff tours and presentations from our curatorial and conservation teams
Discounts at the museum restaurant, museum cafés, and museum retail and online stores
Medical, dental, and vision benefits
Fully paid short-term disability insurance, long-term disability insurance, and life insurance
Health savings or flexible spending account program
Retirement savings program with museum match
Paid vacation, personal days, sick days, and holidays