AdCellerant is an award-winning tech-enabled services company that has brought Madison Avenue-level digital marketing solutions to Main Street businesses since 2013. We help local marketers, media companies, agencies, and channel sales organizations leverage our proprietary advertising software platform, Ui.Marketing. AdCellerant’s partner network is growing, and the Senior PPC Specialist is responsible for the execution of partner campaigns: everything from trafficking, campaign management, reporting, and communication to the partner’s operations team. The Senior PPC Specialist position is one of the most vital roles at AdCellerant, and we pride ourselves in leading the industry in ad performance, technology, and most of all, customer service. The Senior PPC Specialist plays an important character in these aspects of our business by meeting deadlines, achieving campaign KPI’s, communicating regularly with the partners, and reporting for our clients. Attention to detail and creative problem-solving are both important parts of this position. Ad Trafficking: The process of order intake and trafficking, in our demand-side platform, includes setting up the order, pre-optimizing, and ultimately setting a campaign live. Campaign Management: The process of continually checking and improving on the health of a campaign, including pacing, click-through rates, measuring conversions, and ultimately ROI for the client. Communication: Being able to take the complicated and make it simple for our partners and clients is a key part of the job. Not all campaigns are created equal and being able to explain that in a way that is consumable by all is important in this role. Reporting: Successful Campaign Managers will provide status updates based on business rules for partners and their clients. This output provides crucial data points about the KPI’s of each campaign and becomes the benchmark we use for our performance. Team Building: As a growing company, we hope that all individuals will contribute to the future growth and acceleration of our business. What are your ideas to help us grow another 5x in the next year? Troubleshooting: When problems arise, it will be necessary to perform troubleshooting steps to ensure that issues are properly resolved. Also, it will be part of your responsibility to document best practices, so if the same issue arises in the future the team is better prepared to handle it.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees