Senior Planning Director
About The Position
We are seeking a Senior Director of Media Planning to play a pivotal role within our centralized Global Strategy & Planning team, with a primary focus on U.S. clients and prospects. This is a senior, hands-on leadership role for a planner who can seamlessly connect consumer insight, communications planning, and data-driven media strategy. The ideal candidate is both strategically rigorous and practically fluent—comfortable shaping high-level planning frameworks while also getting into the detail of channel strategy, budgeting, and audience design. You will partner closely with U.S. leadership, account teams, and new business leads, while collaborating day-to-day with strategists across EMEA and APAC. This role is well-suited to someone who thrives in a globally connected environment, works independently with confidence, and brings gravitas to senior client and prospect conversations.
Requirements
- 6–8+ years’ experience in media planning and strategy, ideally within a performance, digital, or integrated media agency environment.
- Strong grounding in communications planning, the marketing funnel, and audience strategy, with the ability to link insight to media decisions.
- Proven experience planning across Paid Social, Programmatic, and Search, with comfort extending into CTV and broader omnichannel frameworks.
- Strong analytical capability, with experience using insight and analytics platforms such as GWI, YouGov, Brandwatch, Google Analytics, Meta, and similar tools.
- Exceptional communication skills, with the ability to present complex strategies clearly and confidently to senior clients.
- Experience balancing performance-driven objectives with brand-building goals.
- Collaborative mindset and comfort operating in a fast-paced, globally distributed team environment.
Nice To Haves
- Experience planning across multiple markets in the Americas is a plus.
Responsibilities
- Lead the development of insight-led media and communications strategies grounded in a deep understanding of consumer mindsets, behaviors, and cultural context.
- Translate quantitative and qualitative inputs into clear, actionable planning narratives across the full customer journey.
- Develop compelling strategic outputs - including planning frameworks, insight reports, and client-facing presentations - that influence both internal teams and senior client stakeholders.
- Own end-to-end media planning across performance and brand channels, including Paid Social, Programmatic, Search, CTV, and broader digital and traditional touchpoints where relevant.
- Define channel roles, investment strategies, and budget allocations that balance short-term performance with long-term brand impact.
- Ensure media plans are integrated with creative strategy, data and measurement frameworks, and broader business objectives.
- Act as a senior strategic partner to clients, providing proactive guidance and helping shape long-term growth agendas.
- Work closely with U.S. account leads, global strategists, and specialist teams to ensure planning excellence and consistency.
- Play a meaningful role in new business efforts, contributing strategic leadership to pitches, credentials, and growth initiatives.
- Stay ahead of emerging media, data, and technology trends, bringing fresh thinking into planning approaches and client recommendations.
- Champion innovation in media strategy, audience design, and measurement—particularly at the intersection of brand and performance.
- Mentor and develop junior planners and strategists across regions, fostering strong planning fundamentals and modern best practices.
- Contribute to internal training and capability-building initiatives, helping elevate the overall planning discipline within the agency.
Benefits
- Competitive benefits package, including 20 vacation days and 401k match
- Summer Fridays: we aim to stop working at 3:00pm on Fridays from Memorial Day to Labor Day
- Holiday Break: 11 annual bank holidays, plus Christmas to New Year’s Eve
- Flexible working and WFH opportunities: Two days per week in the NY office required
- Annual pay reviews
- Up to 100% coverage for health benefits
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
