Senior Performance Marketing Manager (Programmatic Advertising)

Expedia Group • Seattle, WA

3d • $155,000 - $217,000

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Introduction to the team We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Expedia Group’s Growth Marketing team is seeking a highly strategic, tech-savvy, and results-oriented Senior Performance Marketing Manager to lead the transformation of performance marketing. This individual contributor role is ideal for a hands-on marketer who thrives at the intersection of marketing, technology, and innovation, and is excited to scale marketing channels. You’ll partner closely with our technical teams to scale and optimize campaigns. You’ll be responsible for maximizing performance while reducing manual overhead, ensuring that systems are delivering high-quality outputs that align with business objectives. Strong business acumen, an analytical mindset, and the ability to spot when automation gets it wrong, are essential.

Requirements

• 6–8 years of performance marketing experience, ideally in a programmatic, CTV, or digital audio space.
• Deep financial acumen and understanding of advertising metrics and economics, including ROI, incrementality, marginal returns, and elasticity.
• Strong analytical and problem-solving skills, with the ability to leverage data for decision-making.
• Hands-on experience using or implementing marketing automation, AI tools, or algorithmic decision-making processes.
• Solid technical fluency; comfortable working with data (e.g., SQL), collaborating with engineers, and interpreting outputs from AI systems.
• Proven ability to operate with ownership and autonomy while collaborating cross-functionally in a fast-paced, evolving environment.
• Excellent communication skills and the ability to translate complex technical concepts into actionable marketing strategies.

Responsibilities

• Own strategy and execution for performance of connected TV (CTV) and digital audio advertising channels.
• Use AI and automation tools to scale marketing operations, driving efficiencies in campaign management, creative iteration, optimization, and reporting.
• Collaborate with data science, product management, and engineering to develop and refine systems that amplify human decision-making and accelerate marketing velocity.
• Design and execute A/B tests and structured experiments to inform strategy, improve ROI, and guide platform development.
• Analyze large datasets to uncover insights, guide optimization decisions, and inform automation rules and logic.
• Partner with internal teams (analytics, product, data science) and external platforms to unlock technical capabilities and advance the future of performance marketing.
• Contribute to roadmap planning for AI-powered marketing tools, with a focus on scaling, precision, and business impact.

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent (IATAN) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed