Senior Performance Marketing Analyst - Organic and Agentic Search

Expedia Group • Seattle, WA

30d

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Introduction to the team We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. Expedia Group is looking for a detail-oriented analyst who thrives on uncovering insights from complex data. The Senior Performance Marketing Analyst will responsible for monitoring, analyzing, and optimizing SEO/AEO performance across our retail brands globally. They will work closely with channel managers, analytics teams, and business partners to identify opportunities, troubleshoot performance issues, and drive strategic improvements across all lines of business including hotels, flights, and vacation rentals.

Requirements

• 3 years of experience in digital marketing, analytics, or performance management in a fast-paced commercial environment
• Bachelor's degree with analytical focus (Computer Science, Mathematics, Economics, Statistics, etc.) or equivalent professional experience
• General understanding of SEO/SEM principles and experience with organic search performance metrics
• Intermediate Excel skills with proven ability to manipulate and analyze large datasets
• Proficiency in Tableau or similar data visualization tools for creating insightful reports
• An analytical mindset with exceptional attention to detail and accuracy
• Solid communication skills with ability to translate complex data into actionable insights

Nice To Haves

• SQL knowledge for data extraction and analysis, is a plus
• Experience with SEO tools and platforms such as Google Search Console, SEMrush, or similar

Responsibilities

• Track and monitor daily/weekly SEO/AEO performance metrics across all Expedia Group retail brands globally
• Identify performance anomalies and trends requiring immediate attention or optimization
• Conduct deep-dive analyses to understand key performance drivers and root causes of changes
• Execute tactical optimizations and support investment allocation decisions across markets and products
• Create and maintain performance dashboards and reporting in Tableau for stakeholder visibility
• Prepare weekly and monthly performance summaries that enable teams to make informed decisions
• Partner with SEO Product Managers to implement performance improvements and test new strategies
• Support the forecasting process by providing historical performance data and trend analysis
• Collaborate with Analytics team to understand cross-channel impacts on organic search performance
• Work with Finance partners on ROI analysis and budget tracking for SEO initiatives

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent (IATAN) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees