Senior Performance Creative Strategist

inBeat Agency•Raleigh, NC

1d•Remote

About The Position

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands. We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way! We’re looking for a Senior Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement.

Requirements

Exceptional writing ability, ideally in short-form, digital-first content.
A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.
Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.
Comfort forming hypotheses, reading results, and making fast, informed creative decisions.
Genuine interest in mentoring others and raising the overall quality bar.
Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.
Fluency in written and spoken English is required.
Experience developing performance-driven creative for paid social or digital channels.
Strong comfort interpreting performance data and using it to guide creative direction and iteration.
Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.

Nice To Haves

A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.
Experience working closely with media buyers or growth teams.
Familiarity with structured testing frameworks and creative systems.

Responsibilities

Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.
Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.
Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.
Write and guide performance copy that is structured, intentional, and measurable.
Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.
Present creative strategy and performance rationale to clients with clarity, logic, and confidence.
Stay current on platform changes, creative formats, and performance trends that materially impact results.