Senior Parts & Service Marketing Consultant

Caterpillar Inc.•Peoria, IL

9d•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. The Products & Services Organization for Caterpillar’s CI Core Regions Division is hiring a Senior Parts & Service Marketing Consultant, who is a lifecycle go-to-market Specialist to lead the go-to-market strategy and execution for Wear and Maintenance products & services. Role Summary: In this role you will be part of the Products & Services Division that is committed to understanding and solving customer challenges that extend beyond purchasing machines and parts. Our mission is to consistently understand customers’ toughest challenges deeply throughout the lifecycle, translate those challenges into solutions that genuinely address them, and empower customers, field teams and salespeople to win with clarity and confidence. The division is responsible for dealers & customers in core regions, focused on Americas North, Europe, Japan, Australia and New Zealand. The ideal candidate will be skilled at collaborating across a complex, global matrix to utilize deep customer understanding that delivers tailored lifecycle solutions, proactive customer engagement and modernized sales enablement.

Requirements

Customer Focus: Skilled in translating customer insights, data trends, and business objectives into actionable strategies that drive brand awareness, demand generation, and measurable business growth.
Effective Communications: Strong interpersonal skills to facilitate and lead conversations in small and large group settings
Decision Making & Critical Thinking: Be able to develop an actionable plan based on the insights for growth
Relationship Management: Ability to drive alignment across Sales, Marketing, Digital, and Product teams by facilitating shared goals, integrating cross functional insights, and ensuring cohesive execution of initiatives, functional insights, and ensuring cohesive execution of initiatives‑functional insights, and ensuring cohesive execution of initiatives‑functional insights, and ensuring cohesive execution of initiatives
Problem Solving: Demonstrated aptitude in developing comprehensive marketing strategies, services, value proposition creation, competitive analysis, and go to market planning.

Nice To Haves

Experience in sales and go to market strategy
Previous experience working with customers and dealers
Industry product experience or marketing communications experience
Bachelor's degree in Business, Marketing, or Engineering

Responsibilities

Develop a unified Go to Market approach for Wear products and Maintenance products
Create clear, tailored set of offerings for target customer segments
Act as the go to market and strategy connector across Wear (Undercarriage and GET), Maintenance (Hose and Couplings, Filters and Fluids, Seals, Tubes, Hardware, Electronics, Self Service Options, Repairs), Services Development and Dealer enablement
Lead positioning, messaging, and readiness for global and regional audiences
Translate customer needs, data, and field feedback into actionable programs and tools
Supports alignment across Sales, Marketing, Digital, and Product teams
Leads data and insights projects to drive go to market & sales execution
Partner with project management team members on key portfolio projects