Senior Partner Marketing Manager

Manhattan AssociatesAtlanta, GA
11d

About The Position

We create possibilities that move life and commerce forward Welcome to Manhattan. Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices. In the warehouse, on the road and in the store, we make what was once impossible, possible. If you want to tackle complex problems and redefine markets, you’ve come to the right place. The Senior Partner Marketing Manager with Manhattan Associates is an integral part of the marketing team. This role will own and drive strategic co-marketing initiatives with Manhattan’s ecosystem of technology and consulting partners. This role combines strategic vision with hands-on execution — developing joint marketing plans, managing campaigns and accelerating revenue growth through partner channels. You will collaborate cross-functionally with the alliances sales, and partner marketing teams to drive awareness, pipeline, and customer success through partnerships that extend Manhattan’s market leadership.

Requirements

  • 7+ years of B2B marketing experience, with at least 3 years in partner or alliance marketing for a SaaS or enterprise software company.
  • Proven success driving co-marketing initiatives with technology or consulting partners.
  • Excellent project management and relationship-building skills.
  • Ability to translate complex technical value propositions into compelling marketing narratives.
  • Strong analytical mindset and proficiency with CRM, marketing automation, and analytics platforms.

Nice To Haves

  • Strong understanding of supply chain, retail, or commerce technology ecosystems.
  • Experience with major cloud or enterprise partners (e.g., AWS, Google, Deloitte, Accenture, or similar).
  • Background in demand generation and joint go-to-market planning.
  • Bachelor’s degree in marketing, business, communications, or related field; MBA a plus.

Responsibilities

  • Partner Strategy & Enablement Develop and execute comprehensive marketing strategies for key partners, including technology services, cloud providers, systems integrators, and consultancies.
  • Align partner marketing goals with Manhattan’s go-to-market strategy and regional priorities.
  • Lead joint business planning and manage MDF (Market Development Funds) allocation to maximize ROI.
  • Campaign Development & Execution Create co-branded campaigns, events, and digital programs that drive awareness and pipeline growth.
  • Coordinate product-focused webinars, joint thought leadership content, and customer success storytelling.
  • Manage integrated campaigns from concept to metrics, ensuring flawless execution across channels.
  • Relationship Management Serve as the primary marketing liaison for strategic partners to foster strong, collaborative relationships.
  • Collaborate with partner sales to align marketing efforts with joint revenue goals.
  • Build internal advocacy for partner initiatives across Manhattan’s global marketing organization.
  • Analytics & Optimization Define KPIs for partner marketing success (pipeline, leads, engagement, and influence).
  • Track and analyze program performance; provide insights and recommendations for continuous improvement.
  • Prepare executive reports and partner performance summaries to inform leadership decisions.

Benefits

  • Lead marketing programs for one of the most respected brands in supply chain technology .
  • Collaborate with world-class partners driving digital transformation across industries.
  • Be part of a fast-moving, cloud-first organization that values innovation, integrity, and impact.
  • Competitive compensation, flexible work environment, and professional growth opportunities.
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