Senior Partner Marketing Manager

Tines•Old Union, TX

15d•$165,000 - $180,000•Remote

About The Position

Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our intelligent workflow platform applies AI, automation, and integration with human ingenuity to drive real business results. Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines is vendor-agnostic integrating with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. And because Tines is secure and private by design, it’s popular with security, IT, engineering, finance, and other security-focused teams. At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We’re excited about what’s next, and we’re looking for others to join us on our journey. Tines is looking for a Senior Partner Marketing Manager to drive partner-sourced and partner-influenced pipeline through scalable, integrated demand generation programs. This is a senior, hands-on role focused on turning our partner ecosystem, particularly technology and cloud alliances, into a repeatable growth engine. Sitting within Revenue Marketing, this role is accountable for pipeline impact and exists to operationalize partner demand generation across a large and growing ecosystem. Tines works with hundreds of technology partners, alongside a smaller set of deeply strategic co-selling partners, creating both significant opportunity and the need for focus. You’ll help define where to go deep, where to go broad, and turn partner opportunities into repeatable, pipeline-producing programs rather than one-off activations. You’ll personally own and execute high-impact partner campaigns end-to-end, while also extending that work across the org by integrating partner voices into existing marketing programs and improving how partner-led campaigns are designed and executed.

Requirements

6–8+ years in partner marketing, ecosystem marketing, or demand generation in enterprise B2B SaaS
Proven experience running partner demand generation programs that drive measurable pipeline
Demand-gen mindset with comfort owning programs end-to-end from strategy through execution
Experience operating within large partner ecosystems, balancing depth with scale
Ability to influence without formal authority across Partnerships, Product Marketing, Enablement, and Field
Clear, concise communicator who can simplify complex partner stories for internal teams and external audiences
Highly organized operator who thrives in fast-moving, ambiguous environments
Curious about AI, security, and how modern ecosystems drive enterprise GTM

Nice To Haves

Strong background working with technology and cloud alliances; experience with AWS and MDF is a plus

Responsibilities

Own the partner demand generation motion, with clear accountability for sourced and influenced pipeline
Design and execute integrated partner campaigns across digital channels (email, paid, social, webinars, partner syndication, etc.)
Personally run high-impact programs with strategic technology and cloud partners, while enabling scale across the long-tail ecosystem
Translate partner opportunities into clear campaign strategies, plays, and execution plans
Embed partner voices, content, and co-marketing opportunities into existing marketing programs to amplify reach and pipeline impact.
Partner closely with Partnerships, Partner Programs, and Partner Ops to prioritize partners based on pipeline potential and GTM alignment
Support deep, enterprise-level co-selling motions with select strategic partners while enabling scalable programs for hundreds of technology integrations
Plug into channel and reseller programs where appropriate, without duplicating Field or Channel Marketing ownership
Build strong relationships with counterparts at strategic partners to plan, execute, and scale high-impact co-marketing initiatives.
Own partner marketing execution with cloud providers (e.g., AWS), including MDF planning, activation, and performance tracking
Ensure MDF is deployed against scalable, pipeline-driven programs rather than one-off activity
Maintain clear accountability for spend, ROI, and partner impact
Act as the connective layer between Partner Product Marketing, Enablement, Demand Gen, Field Marketing, and Brand
Translate partner positioning and solution narratives into campaign-ready messaging and assets
Improve the quality, consistency, and effectiveness of partner marketing across the org even where you’re not the direct executor
Own reporting for partner demand programs, including leads, MQLs, pipeline, and ROI
Establish clear performance benchmarks and feedback loops to continuously improve partner campaigns
Bring structure, prioritization, and clarity to a high-volume, high-potential ecosystem