Senior Partner Marketing Manager

Sitecore • Manchester, NH

19h

About The Position

The Senior Partner Marketing Manager for the Sitecore–Salesforce alliance is responsible for developing and executing joint marketing initiatives that strengthen Sitecore’s position in the Salesforce ecosystem. This role focuses on driving demand generation, accelerating co-sell motions, and enabling selected strategic partners who specialize in Salesforce implementations, integrations, and industry solutions. You will build and execute scalable partner marketing programs aligned to the Salesforce GTM strategy—including initiatives tied to Salesforce Clouds, AppExchange presence, industry plays, and ecosystem events (e.g., Dreamforce, World Tours). Working closely with partner account managers and Salesforce alliance leaders, you will leverage co-marketing to influence pipeline creation, expand footprint within Salesforce customer accounts, and elevate Sitecore’s relevance within this strategic ecosystem. This role requires both strategic vision and hands-on campaign execution. You will steward joint value propositions, orchestrate multi-touch initiatives, and ensure our Salesforce partners have the assets, content, enablement, and support they need to drive mutual growth and measurable pipeline impact.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• 5+ years of B2B marketing experience, ideally in martech, SaaS, or a Salesforce ecosystem-related role.
• Experience working directly with Salesforce or within the Salesforce partner ecosystem (SI, ISV, or AppExchange partners preferred).
• Strong demand generation, digital marketing, and account-based marketing (ABM) capabilities.
• Deep understanding of co-selling motions, ecosystem-driven GTM strategies, and partner-driven pipeline acceleration.
• Proficiency with Salesforce CRM and modern marketing tools (automation platforms, analytics, CMS, BI dashboards).
• Strong communication, relationship-building, and cross-functional collaboration skills.
• Ability to translate technical product value into compelling joint propositions for Salesforce audiences.
• Both strategic and creative thinker with the ability to execute quickly and effectively.

Nice To Haves

• Experience marketing to or with Salesforce Commerce Cloud, Marketing Cloud, or Data Cloud-focused partners.
• Familiarity with AppExchange GTM motions, co-marketing frameworks, and Salesforce ecosystem best practices.
• Background in SaaS, enterprise martech, customer experience platforms, or digital transformation.
• Prior experience working with or at a major SI, ISV, or consultancy in the Salesforce ecosystem.

Responsibilities

• Develop and execute Salesforce-focused partner marketing plans
• Drive pipeline and revenue growth through Salesforce ecosystem channels
• Build strong relationships with Salesforce-aligned partners
• Coordinate internal collaboration across Sitecore Partner with Field Marketing, Product Marketing, Corporate Marketing, Sales, and the Salesforce Alliance leadership team to ensure aligned messaging, positioning, and GTM execution.
• Adapt Sitecore content—especially SitecoreAI, composable products, and headless solutions—for Salesforce ecosystem use cases.
• Maintain consistent storytelling around Sitecore’s value within Salesforce-led digital transformation programs.
• Measure, analyze, and optimize partner marketing performance
• Manage marketing budgets and partner funds

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees