Senior Paid Social Strategist

Accelerated Digital Media • Chicago, IL

50d • $85,000 - $100,000 • Remote

About The Position

As a Senior Paid Social Strategist, you will lead the paid social media advertising efforts for our innovative & transformative digital health and e-commerce clients. You will be responsible for developing and implementing paid social strategies, managing campaigns across various platforms, and owning client communication. Your role involves optimizing campaigns for optimal performance, staying updated on industry trends, and collaborating with clients to achieve their marketing goals.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• Proven experience (typically 5+ years) in paid social media advertising.
• Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy) is a plus.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent leadership, communication, and collaboration skills.
• Creative thinking and ability to develop engaging ad content.
• Proficiency in social media management and scheduling tools.
• In-depth knowledge of A/B testing and optimization techniques.’

Responsibilities

• Work closely with clients to understand campaign objectives and audience targeting.
• Develop comprehensive paid social media strategies aligned with client goals and budget constraints.
• Oversee the creation of detailed campaign plans, including budget allocation and ad creative strategies.
• Lead the setup and management of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, TikTok, and others.
• Oversee the development of ad creatives, including ad copy, images, videos, and landing pages.
• Implement advanced audience targeting and segmentation strategies.
• Monitor campaign performance and make data-driven adjustments to optimize for key metrics (e.g., CTR, CPC, ROAS).
• Conduct audience research and segmentation to maximize ad relevance and performance.
• Utilize audience-targeting features and tools offered by social media platforms.
• Implement retargeting and lookalike audience strategies.
• Monitor and analyze campaign performance using social media analytics tools.
• Generate regular reports to track KPIs and campaign effectiveness.
• Provide strategic insights and recommendations for continuous optimization and improvement.
• Mentorship, QA of work, and training of Account Managers
• Stay informed about industry trends, emerging platforms, and updates in social media advertising.
• Recommend and implement new strategies, features, and technologies as needed.

Benefits

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• 90% company sponsorship for health, dental, and vision
• 401K with employer match program through Human Interest
• Unlimited paid time off (with the expectation that each team member takes a minimum of 2 weeks)
• We host in-person company-sponsored events multiple times per year, as well as monthly virtual company-sponsored activities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees