Senior Paid Social Specialist, Senior Account Executive level

Burson Cohn & Wolfe • New York, NY

4d • $40,000 - $85,000 • Hybrid

About The Position

Burson is seeking a Senior Paid Social Specialist (Senior Account Executive level) to join our NYC team. In this role, you'll be a key digital media resource and a trusted point of contact for paid media initiatives. You'll work closely with our media team to develop strategic channel and media approaches for Fortune 500 clients across diverse sectors, including CPG, healthcare, and advocacy. This is a great opportunity to shape impactful paid social strategies and collaborate with leading brands.

Requirements

• 2+ years of professional experience across agency, in-house, or start-up roles
• Paid media and media analytics background and interest and overall a passion in all aspects of social and how it works within integrated communications
• Prior work with industry tools (Facebook Ads Manager, Facebook Business Manager, Twitter Ads, LinkedIn Ads Manager, YouTube, Snap, Tiktok, Google Search, Google Display Network, Google Analytics).
• Understanding of basic media buyer vocabulary, such as performance KPIs, bidding and objectives
• Ability to eloquently report/translate date to form insights and recommendations
• Proficient in Microsoft Office, particularly using PowerPoint and Excel for reporting and recommended strategy documents
• Excellent written and verbal communications skills along with strong attention to detail

Nice To Haves

• Other exposure and experience to other media channels (Paid search and Programmatic) experience are a plus

Responsibilities

• Upload, execute and monitor media campaigns with attention to detail
• Act as a resource and field educational internal and external questions with professionalism
• Analyze campaign metrics and performance to highlight key takeaways, translating into client-facing communication in email, PowerPoint and Excel reports
• Develop reliable relationships with clients, vendors and publications
• Manage media for F500 clients (setting up targeting, trafficking, budgeting, invoice reconciliation, optimizations, etc.)
• Manage campaigns on standard paid social platforms - Meta/Instagram, Twitter, LinkedIn, YouTube, TikTok
• Analyze performance data to develop reporting and recommendations to clients - leading presentations and establishing trust/relationships with clients.
• Work with the team to identify opportunities and build processes within the department.
• Maintain strong client relationships by delivering clear email communication and compelling paid social performance presentations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed