Senior Specialist, Paid Social
About The Position
Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact: Build Trust: We set the standard for skincare, transparency, and shared knowledge. Be Bold: We lead through innovation and by challenging the status quo. Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet. Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together. Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage: Generous paid time off, including time off to volunteer Learning and development resources to support personal and professional growth Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post) Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District Did we mention we’re a dog-friendly office? Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us. How you’ll have an impact at Paula’s Choice: We are looking for a strategic, detail-oriented Senior Paid Social Specialist to join our DTC team. In this role, you’ll be a key contributor to one of our fastest-growing performance channels, directly influencing how we acquire new customers, engage our community, and scale the brand across paid social platforms. Your work will shape the creative direction, performance strategy, and execution that fuels our overall growth. You’ll partner closely with brand, creative, and influencer teams—as well as our media agency—to bring high-performing campaigns to life. This role is perfect for someone who understands the nuances of beauty consumers, thrives in a collaborative environment, and loves using creative + data to drive measurable impact.
Requirements
- 3–5 years of hands-on experience in paid social advertising, ideally within beauty, skincare, or consumer brands.
- Proficiency with Meta Ads Manager, TikTok Ads Manager, and other core platforms.
- Experience with influencer whitelisting/Spark Ads and performance-driven influencer content.
- Experience collaborating with external media agencies.
- Strong understanding of short-form video, influencer integrations, and platform-specific creative best practices.
- Data-driven mindset with the ability to translate performance insights into strategic recommendations.
- Highly organized with exceptional attention to detail and project management skills.
- Strong cross-functional communication and collaboration skills.
Responsibilities
- Campaign Planning & Execution: Lead end-to-end setup and deployment of paid social campaigns across priority platforms, ensuring all assets, tracking, and campaign details are delivered accurately and on time to the agency.
- Creative Collaboration: Partner with brand, creative, and influencer teams to develop and refine platform-specific creative assets, providing insights and best practices to guide content direction.
- Optimization & Analysis: Monitor performance and pacing, collaborate with the agency on in-flight optimizations, and provide clear insights and recommendations based on campaign data.
- Cross-Functional Alignment: Work closely with brand, influencer, and e-commerce teams to ensure paid social aligns with product priorities, launches, and broader DTC initiatives.
- Governance & Quality Control: Maintain organized documentation, ensure all creative adheres to brand and platform standards, and support structured testing across creative, audience, and placement variables.
- Additional Responsibilities. Support special projects and ad hoc tasks as assigned by your manager to meet evolving channel and business needs.
Benefits
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
51-100 employees
