Senior Paid Search Specialist - Digital Markets

Gartner•Austin, TX

13h•Hybrid

About The Position

About Gartner Digital Markets: Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services. Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel. For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career. What we’re looking for: We are looking for a world-class Paid Search marketer to join our growing, high performing Performance Marketing team. This is a great opportunity to expand your skill set and take on new challenges across the digital landscape, including day-to-day management of paid search campaigns (in platform) and key projects for the Gartner Digital Markets web properties (Capterra, GetApp and Software Advice). This role will report to the Manager, Paid Search. Why you’ll want to come to work: Day to day performance. First and foremost, this role will be focused on driving revenue with a great ROAS via our paid search channel, across Google and Bing, including optimizations around bidding, creative and audiences. Build & optimize paid search campaigns. Within your first few weeks you’ll be responsible for managing several high budget key accounts. Paid Search Subject Matter Expert: You will be leveraged as the Paid Search subject matter expert and you will be one of the main experts about all things Paid Search. Data driven decision making. Leverage in-house reporting systems and analytical tools to become a master of data driven analysis and optimizations and improve campaign performance. Global collaboration: You will collaborate globally with our teams in the US and in Europe to report the performance, results, and trends of the Paid Search campaigns on a regular basis. How a day will look like: 70% → Campaign strategy, planning, execution and optimization: Create, test, iterate and optimize the Paid Search campaigns in Google and Bing. 10% → Reporting and communicating: Report and present the performance (Results & data driven reasons) of your campaigns, your action plans, roadmap and your forecast to the leadership and other team members. 10% → Collaborating: Engage with diverse internal teams (spanning analytics, creative, marketing ops, and technical departments) to ensure seamless alignment on campaign deliverables and timelines. Build strong relationships with ad platform representatives to stay ahead of industry developments and drive innovation. 10% → Focus time for any data driven, analytical and business lead ad-hoc project (Related to your Paid Search pod or the overall Growth Org).

Requirements

3-5 years of hands-on/tactical experience managing Paid Search campaigns.
Experience managing a minimum of $50K monthly USD budget.
A knack for reporting and Excel. You can analyze large data sets and know all the important Excel functions like sorting, filtering, VLOOKUP, concatenations, and pivot tables.
Inherent problem-solving skills. You possess the experience, intellect, and know-how to analyze, plan, execute and deliver top-notch results.
A driven and self-starting personality. You should have a thirst to constantly learn more about digital marketing through reading, continued training and learning from other team members as you grow in this role and with our business.
A bachelor’s degree and/or relevant marketing certifications. Exceptions can be made with strong real-world experience.

Responsibilities

Campaign strategy, planning, execution and optimization: Create, test, iterate and optimize the Paid Search campaigns in Google and Bing.
Reporting and communicating: Report and present the performance (Results & data driven reasons) of your campaigns, your action plans, roadmap and your forecast to the leadership and other team members.
Collaborating: Engage with diverse internal teams (spanning analytics, creative, marketing ops, and technical departments) to ensure seamless alignment on campaign deliverables and timelines. Build strong relationships with ad platform representatives to stay ahead of industry developments and drive innovation.
Focus time for any data driven, analytical and business lead ad-hoc project (Related to your Paid Search pod or the overall Growth Org).

Benefits

Limitless growth and learning opportunities.
A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.
A chance to make an impact - your work will contribute directly to our strategy.
Enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.
New offices close to Glòries and the beach in the fantastic, “innovation and tech” 22@ district of sunny Barcelona.
Fresh fruit, snacks, selection of teas, fair trade organic coffee.
Competitive compensation.
20+ PTO days plus holidays and floating holidays in your first year.
Extensive medical, dental insurance and vision plan.
401K with corporate match, immediate vesting.
Health-and-wellness-related allowance programs.
Parental leave.
Tuition reimbursement.
Employee Stock Purchase Plan.
Employee Assistance Program.
Gartner Gives Charity Match.