Senior Paid Media Manager, YouTube

Launch Potato • CO

80d • $80,000 - $110,000

About The Position

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Requirements

• Proven success profitably scaling new and existing brands on YouTube.
• Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc).
• Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams.
• Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks.
• Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams.
• Experience: 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year.

Nice To Haves

• Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok).
• Experience with MMM tools and measurement solutions to understand the halo-effect of video efforts on other marketing channels.
• Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc) for workflows.
• Knowledge of personal finance and consumer financial products.
• Experience mentoring peers or leading knowledge-sharing initiatives.
• Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu, etc.

Responsibilities

• Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns.
• Deliver consistent growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS.
• Provide actionable insights and recommendations to stakeholders, backed by rigorous data insights, reporting, and analysis.
• Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration.
• Collaborate with the creative team on video production, advocating for what your campaigns need to succeed.
• Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue and expand the portfolio.
• Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals.
• Build and lead a video-first performance marketing and paid media team to support execution as investment scales.
• Work with internal stakeholders, and external vendors to creatively build net new audiences that target high value customers.

Benefits

• Base salary: $80,000 to $110,000 per year.
• Profit-sharing bonus.
• Competitive benefits.

What This Job Offers

• Number of Employees: 101-250 employees